Why This Job is Featured on The SaaS Jobs
This Content Creator role sits at the intersection of product storytelling and developer-focused SaaS marketing, where clear narratives can influence adoption as much as feature velocity. With Cohere building and deploying AI models for enterprise and developer use cases, social channels become a practical surface area for explaining technical capability, differentiating approaches, and translating model progress into understandable outcomes across multiple audiences.
For a SaaS career, the role offers repeatable experience in building distribution for a product-led, technical platform: shaping messaging by channel, running experiments on emerging formats, and using performance signals to iterate. The emphasis on collaborating with Product, Design, and Marketing mirrors how modern SaaS teams coordinate launches and ongoing education, and the exposure to AI-assisted workflows reflects a broader shift in how content operations are run inside software companies.
This position tends to suit a creator who can operate end to end, balancing craft with measurement and adjusting output based on what the data shows. It also aligns with professionals who enjoy learning new tools and working close to technical subject matter without needing to be a researcher, and who prefer cross-functional partnership over siloed content production.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Who are we?
Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.
Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.
Join us on our mission and shape the future!
About the Role
Cohere is seeking a creative and strategic Social Content Creator to elevate our brand presence across social media platforms, including LinkedIn, YouTube, Instagram, TikTok, and emerging channels. This role is perfect for a digital storyteller passionate about crafting engaging content that resonates with diverse audiences and strengthens our brand identity in the AI space.
Key Responsibilities
Develop and execute content tailored to each platform (LinkedIn, YouTube, etc.), ensuring a consistent yet platform-specific brand voice.
Create a variety of content types, including text, visuals, and videos, optimized for social media engagement.
Stay ahead of trends and leverage AI tools for content ideation, generation, and performance analysis.
Collaborate with cross-functional teams (Design, Marketing, Product) to align social content with broader campaigns and product launches.
Establish and grow Cohere's presence on new platforms, experimenting with innovative formats and strategies.
Monitor social media analytics to refine content approaches and enhance audience engagement.
What We're Looking For
Experience: 3-5 years in social media content creation, with a strong portfolio showcasing platform-specific strategies and audience growth at a tech company or similar organization.
Do-er mentality: Autonomously create compelling content end-to-end, working in a scrappy fashion at a fast pace.
Creativity: Ability to produce engaging content that stands out in a crowded digital landscape–from end to end, including copywriting and asset creation.
Strategic thinking: Skill in analyzing trends, audience behavior, and performance to inform decisions.
Adaptability: Comfort experimenting on new platforms and adjusting strategies based on emerging trends and technologies.
Collaboration: Excellent teamwork skills, with the ability to work closely with designers, writers, marketers, PR, and product teams.
AI curiosity: Interest in leveraging AI tools for content creation and optimization, even without prior experience.
Why Cohere?
Impactful work: Shape the voice of a leading AI company and engage with a global audience of tech enthusiasts, business leaders, and AI experts.
Innovative environment: Join a team that values creativity, experimentation, and staying ahead of digital trends.
Growth opportunities: Be part of a growing team with opportunities to explore new platforms and strategies.
Flexible culture: Enjoy remote work flexibility and a collaborative, supportive atmosphere.
Bonus Points
Experience with AI-powered content tools.
Familiarity with analytics tools for tracking social media performance.
A finger on the pulse of social trends and experience creating multimedia content.
If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!
We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
Full-Time Employees at Cohere enjoy these Perks:
🤝 An open and inclusive culture and work environment
🧑💻 Work closely with a team on the cutting edge of AI research
🍽 Weekly lunch stipend, in-office lunches & snacks
🦷 Full health and dental benefits, including a separate budget to take care of your mental health
🐣 100% Parental Leave top-up for up to 6 months
🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
✈️ 6 weeks of vacation (30 working days!)
