Why This Job is Featured on The SaaS Jobs
This Senior Web Analytics and Operations Manager role stands out because it treats the marketing website as a product surface inside a PLG revenue motion. In SaaS, that puts measurement, instrumentation, and experimentation at the center of how pipeline and self-serve conversion are understood. The remit spans GA4, Heap, GTM, Looker, and Webflow, reflecting a modern growth stack where data quality and governance determine how confidently teams can act.
For a long-term SaaS career, the role builds durable leverage in three areas that recur across scaling software companies: reliable event tracking, interpretable funnel analytics, and repeatable experimentation. Owning standards and documentation also creates experience with the less visible work that makes metrics trustworthy across stakeholders, especially when privacy, compliance, and localization introduce constraints that can distort performance signals.
This position is best suited to a senior individual contributor who enjoys operating between marketing, product, analytics, and web development without needing formal people management to have impact. It fits someone who prefers structured problem solving, cares about instrumentation details, and is comfortable being the point of accountability for operational rigor as well as insight generation.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the Role
Fivetran is building data pipelines to power the modern data stack for thousands of companies.
We’re looking for a Senior Web Analytics & Operations Manager to join our Web team within the PLG Revenue organization. This is a senior individual contributor role that operates at the intersection of analytics and operations, ensuring our website runs as a core growth surface and measurable revenue driver.
You will own and continuously improve the foundation that makes web performance visible, reliable, and actionable. This includes strengthening our analytics and reporting ecosystem, advancing experimentation capabilities, and building scalable operational processes. You will partner cross-functionally to align business objectives with clean measurement, disciplined execution, and high standards for governance.
This role requires technical depth, analytical judgment, and strong cross-functional partnership. This is a hybrid full-time position based out of our Denver office, with two days per week in-office.
This is a full-time, hybrid position based out of our Oakland office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
Technologies You’ll Use
- Google Analytics (GA4)
- Looker
- Google Tag Manager
- Google Search Console
- Webflow
- Webflow Optimize (A/B experimentation)
- Heap
- Jira
- Excel/SQL
What You’ll Do
- Own the accuracy and scalability of web analytics across GA4, Heap, and downstream reporting systems. Translate funnel performance and behavioral data into clear insights and recommendations.
- Build and maintain scalable dashboards in Looker and other reporting tools to support web decision-making across web and revenue metrics. Monitor web performance across top KPIs.
- Define tracking requirements and work with web development to ensure clean event implementation and reliable data.
- Set up and analyze A/B or multivariate experiments using Webflow Optimize (web experimentation tool).
- Operationalize and project manage workflows across localization, compliance, technical SEO, and accessibility.
- Establish governance and instrumentation standards that scale across global web properties.
- Partner with contributors across Marketing, Product, Growth, Legal, and Web Development to navigate business objectives while meeting privacy and compliance expectations.
- Develop clear documentation for web analytics and operations.
Skills We’re Looking For
- Deep expertise in web analytics with the ability to translate web data and funnel performance into actionable insights.
- Experience building scalable reporting and ensuring data reliability across systems.
- Hands-on experience with Google Tag Manager, event instrumentation, and debugging tracking implementation.
- Experience setting up A/B and multi-armed bandit web experiments and measuring impact.
- Operational/process-oriented: you thrive on creating organized processes that increase efficiency.
- Excellent cross-functional collaboration skills, influencing teams across Marketing, Product, Analytics, and Design.
- Bias for action and strong organization skills: you move fast and prioritize sharply. You have an inbox-zero personality.
Bonus Skills
- Work experience in PLG-driven growth environments
- Deep familiarity with Webflow
- Experience working directly with web development
- Experience managing localization vendors and workflows
#LI-Hybrid #LI-JC1
The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.
Oakland Pay Range
$145.50—$181.87 USD
Perks and Benefits
- 100% employer-paid medical insurance*
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants*
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
*May vary by country and worker type - please reach out to your recruiter for more information
Click here to learn more about Fivetran's Benefits by Region.
We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
To learn more about our candidate privacy policy, you can read our statement here.
We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.
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