Why This Job is Featured on The SaaS Jobs
This SDR role stands out in SaaS because it sits at the intersection of subscription software and the MSP channel, a go to market motion with its own mechanics and buying dynamics. The product context is AI powered security and compliance workflows, which typically means multi stakeholder conversations and a clear need to translate technical outcomes into business value. The hybrid setup in Toronto also signals a role anchored in live coaching and day to day coordination with sales counterparts.
For a SaaS sales career, the work builds core skills that transfer across vertical SaaS: structured outbound, discovery led qualification, and disciplined CRM hygiene. Partnering closely with Account Executives exposes an SDR to how pipeline is created, progressed, and forecasted, not just how meetings are booked. The focus on data guided iteration in outreach is also aligned with how modern SaaS teams improve conversion rates across sequences, channels, and segments.
This position fits someone early in a commercial track who prefers measurable targets and routine practice across calls, email, and LinkedIn. It also suits candidates interested in learning channel selling and engaging service providers, where relationship building and consistency matter. An in office cadence will appeal to professionals who develop fastest with direct feedback loops and shared execution rhythms.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Sales Development Representative (SDR)
- Sales
- Toronto
- Entry-level
- Full-time
Description
About the Role
If you’re hungry to scale your sales career, earn big, and make your mark in the fast-growing MSP and cybersecurity space, Cynomi is where you want to be. As an SDR at Cynomi, you’ll be a driving force behind our growth. You will identify, engage, and qualify new business opportunities with Managed Service Providers (MSPs) who are eager to deliver enterprise-grade cybersecurity to their clients.
You’ll master how to build and nurture relationships within the MSP channel, gaining hands-on mentorship from experienced sales leaders while paving your path to become a top-performing Account Executive.
This is a hybrid opportunity (3 days in-office), giving you the best of both worlds: real collaboration, mentorship, and a winning sales culture that rewards hustle, learning, and results.
Who We Are
Cynomi is an AI-powered Security Growth platformthat helps MSPs and MSSPs deliver CISO-level cybersecurity and compliance services.
We simplify complex cybersecurity work into scalable, automated workflows, empowering service providers to boost revenue, efficiency, and client trust. Backed by leading global investors, Cynomi is growing fast, enabling hundreds of MSPs worldwide to thrive in the ever-changing cybersecurity landscape.
Key Responsibilities
- Prospect & Engage: Drive outbound outreach: cold calls, email sequences, and LinkedIn, to connect with high-potential MSPs.
- Qualify & Convert: Run discovery conversations, uncover pain points, and qualify leads using proven frameworks.
- Collaborate with Sales: Partner with Account Executives to build strong pipelines and craft outreach strategies that win.
- Leverage Tools: Own your CRM activity, track every touchpoint, and use data to refine your approach.
- Drive Results: Meet and exceed targets, with direct influence on Cynomi’s growth and the MSP community we serve.
Requirements
- Experience in an outbound sales or business development role.
- Confident communicator across phone, email, and LinkedIn and in person at events, you know how to personalize and stand out.
- Strong research and prospecting skills, comfortable navigating tools like LinkedIn Sales Navigator and HubSpot/Salesforce.
- A self-starter who thrives in a fast-paced, coaching-oriented environment.
- Motivated go-getter who is looking to scale their sales career fast.
- Background in cybersecurity or channel sales is a plus, curiosity and grit are musts.
Not a Must, But a Plus
- Bonus if you’ve sold B2B SaaS or to MSPs.
Why Join Us?
- Uncapped earnings — your success drives your income.
- Fast career progression — we promote from within and invest in your sales training and mentorship.
- Voice and visibility — every SDR has a direct impact on strategy and execution.
- Collaborative culture — our managers are coaches who help you level up.
- Vibrant MSP community — build relationships and become a recognized name in the channel.
- Global momentum — we’re scaling fast in one of tech’s hottest markets: cybersecurity for MSPs.
