Why This Job is Featured on The SaaS Jobs
Pipeline creation remains one of the most measurable levers in SaaS go to market, and this role sits directly on that interface between demand generation and revenue outcomes. With Genesys positioned around a cloud platform for customer experience, the remit in Spanish speaking LATAM highlights how SaaS companies expand by operationalising regional prospecting motions, not just launching products. The scope across multiple countries also reflects the distributed nature of modern SaaS sales development.
For a SaaS career, leading a BDR function builds durable operating skills: designing repeatable outreach systems, tightening handoffs with Sales and Marketing, and using funnel data to improve conversion quality. People management at this layer of the funnel tends to sharpen coaching and enablement capabilities, while ownership of forecasting inputs develops a stronger grasp of how pipeline health translates into predictable revenue. Experience with CRM discipline and sales tooling also transfers cleanly across cloud businesses.
This role fits managers who prefer structured performance management and iterative process improvement over purely individual contribution. It will suit operators comfortable working across time zones and aligning stakeholders on definitions of qualified pipeline. It is a strong match for leaders who want to deepen expertise in regional SaaS expansion while staying close to day to day execution.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Pipeline generation across Spanish-speaking LATAM (excluding Brazil) directly influences revenue growth, market expansion, and customer acquisition at scale. This role owns the strategy and execution behind how new business is created, qualified, and accelerated, shaping the front end of the sales funnel in a cloud and SaaS environment.
This is a key people management role, leading a team of approximately 10 Business Development Representatives (BDRs) across a distributed regional structure (Mexico, Colombia, Chile). You will be responsible for driving performance, coaching talent, and building a high-impact, scalable function.
You will lead a high-performing Business Development organization that drives consistent pipeline creation while elevating prospecting sophistication through data, technology, and modern engagement strategies. In close partnership with Sales and Marketing leadership, you will influence go-to-market direction, improve conversion performance, and expand market reach across key LATAM segments.
At Genesys, you will contribute to advancing AI-powered customer experience solutions, directly impacting how organizations engage with their customers, while gaining exposure to regional and global leadership.
Key Responsibilities
- Lead, coach, and develop a regional team of ~10 BDRs, ensuring high performance, engagement, and career progression
- Drive and execute pipeline generation strategy aligned with LATAM revenue goals (excluding Brazil)
- Improve conversion rates and pipeline quality across the entire funnel
- Partner with Sales and Marketing to design and execute account-based and regional go-to-market strategies
- Own pipeline creation metrics, forecasting accuracy, and performance tracking
- Analyze pipeline data and campaign performance to optimize conversion efficiency and inform strategic decisions
- Build and scale repeatable processes, playbooks, and enablement programs across a distributed team
- Collaborate with global stakeholders to implement best practices and innovative prospecting approaches
- Foster a culture of accountability, professionalism, and high performance
- Champion the use of CRM platforms, sales tools, and data-driven insights
Required Qualifications
- 5+ years of experience in SaaS or cloud-based environments within Business Development, SDR, or Inside Sales functions
- 2+ years of experience leading BDR/SDR teams (people management is required)
- Proven track record of generating pipeline and supporting revenue growth through team leadership
- Experience managing regional or distributed teams across LATAM
- Fluent English is required, with the ability to collaborate with global stakeholders
- Strong understanding of Spanish-speaking LATAM markets and regional dynamics
- Experience with CRM platforms (e.g., Salesforce) and data-driven decision making
- Strong stakeholder management skills across Sales, Marketing, and leadership teams
- Excellent communication, coaching, and organizational skills
- Strong business acumen with the ability to align execution to broader company objectives
Preferred Qualifications
- Experience building or scaling BDR organizations in multinational environments
- Familiarity with account-based marketing and multi-threaded prospecting strategies
- Experience with modern prospecting and sales engagement tools
- Ability to quickly understand and articulate complex technology solutions
#LI-Hybrid
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About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
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