Why This Job is Featured on The SaaS Jobs
This Partner Marketing Lead role stands out in SaaS because it sits at the intersection of platform distribution and emerging AI categories. In data infrastructure companies, partner ecosystems often shape how new capabilities reach enterprises, and AI initiatives amplify that effect through services, consulting, and solution partners. The remit signals a focus on ecosystem leverage rather than single-channel demand generation, which is a distinctive marketing lane in B2B SaaS.
From a career-building perspective, the work builds durable SaaS skills around partner-led go-to-market design, launch orchestration, and adoption mechanics. Owning strategy while also running execution creates exposure to the operating system of SaaS growth: cross-functional alignment with product marketing, sales, and alliances, plus measurement loops that turn partner activity into repeatable programs. Experience translating complex technical narratives into partner-ready messaging is also portable across cloud, data, and AI product lines.
The role is best suited to a marketer who prefers influence through stakeholders over direct line ownership, and who enjoys program architecture as much as campaign delivery. It fits someone comfortable navigating ambiguity, prioritizing across concurrent initiatives, and using data to refine partner motions. Professionals aiming to specialize in ecosystem GTM within enterprise SaaS should find the scope especially relevant.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Snowflake is seeking a highly driven and strategic Senior Partner Marketing Manager, AI to shape how we activate our partner ecosystem to support Snowflake’s AI growth. In this role, you will define and execute partner marketing strategies that amplify our AI initiatives, drive partner adoption, and extend Snowflake’s reach in the market.
This is a high-impact role at the center of one of Snowflake’s top priorities. You will work across marketing, alliances and sales to bring partner-powered AI initiatives to life. The ideal candidate thrives in fast-paced, highly cross-functional environments and is excited to build and scale programs in a space that is rapidly evolving.
WHAT YOU WILL DO
Own the Partner Ecosystem Strategy for AI
Define and lead Snowflake’s partner marketing strategy for AI, including partner engagement, adoption, and ecosystem impact.
Drive Partner Activation & GTM Execution
Design and execute scalable partner programs that support product launches, solution campaigns, and ongoing go-to-market initiatives.
Lead Cross-Functional Alignment
Partner closely with product marketing, alliances, sales, and broader marketing teams to align on priorities and ensure seamless execution.
Build Content & Enablement
Develop compelling messaging, content, and enablement to equip internal teams and partners to successfully position Snowflake’s AI solutions.
Operate with Speed & Focus
Manage multiple high-priority initiatives in a fast-paced environment, bringing clarity to ambiguity and prioritizing highest-impact work.
Measure Impact & Optimize
Track performance of partner initiatives, using insights to improve programs and drive business outcomes.
MINIMUM QUALIFICATIONS
6–9+ years of experience in partner marketing, product marketing, alliances, business development, or consulting
Proven experience developing and executing go-to-market strategies, campaigns, or partner programs
Experience working cross-functionally and influencing stakeholders across multiple teams and levels
Strong program management and organizational skills, with the ability to manage multiple priorities simultaneously
Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, compelling narratives
Analytical mindset with the ability to interpret data and drive actionable insights
Demonstrated ability to think strategically while executing tactically
Bachelor’s degree in Marketing, Business, or a related field
OUR IDEAL CANDIDATE WILL HAVE
Experience in AI, data platforms, or emerging technologies
Strong understanding of relevant partner ecosystems, particularly services and consulting partners
Experience driving product adoption, enablement, or activation programs
Ability to operate effectively in ambiguous, fast-changing environments
Exceptional stakeholder management and relationship-building skills
Experience building programs, processes, or frameworks from the ground up
WHY JOIN OUR TEAM AT SNOWFLAKE?
This role sits within Snowflake’s Partner Marketing organization and is deeply embedded in our AI initiatives—one of the most critical and fast-growing areas of the business. You will work alongside a highly collaborative and accomplished team, partnering closely with product marketing, alliances, and broader marketing functions.
Snowflake is experiencing remarkable growth and is at the forefront of innovation in data and AI. The partner ecosystem plays a critical role in how we scale that impact. In this role, you will have the opportunity to shape how Snowflake brings AI to market with partners, influence key initiatives, and drive meaningful business outcomes.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
