Overview of the Role
As a Principal Enablement Program Manager, you will be a strategic leader within our GTM Enablement organization, driving transformational, multi-modal enablement programs that span global sales, customer success, partners, and technical audiences. You will architect and scale enablement initiatives that directly impact revenue attainment, customer adoption, partner growth, and organizational productivity across all segments and geographies.
You are an exceptional cross-functional leader who builds trusted partnerships to deliver world-class enablement that drives measurable business impact. With deep expertise in technical certification, partner enablement, and customer education at scale, you design programs that transform behaviors, accelerate performance, and deliver ROI—not just training. You excel at translating complex technical concepts into compelling learning experiences, leveraging data and AI to continuously optimize effectiveness, and maintaining strategic vision while executing complex, multi-stakeholder initiatives.
Key Responsibilities:
Strategic Business Partner:
- Serve as a trusted advisor to Sales, Customer Success, Partner, and Product leadership, aligning enablement strategy with business priorities and revenue objectives.
- Build and execute partner enablement frameworks that accelerate partner onboarding, competency development, and co-selling effectiveness at scale.
Multi-Modal Program Leadership:
- Design, build, and scale enablement programs across sales, customer, partner, and technical audiences using diverse delivery methods (live virtual, self-paced digital, in-person workshops, certifications, etc.) that drive product adoption, reduce time-to-value, and support expansion opportunities.
- Own end-to-end program roadmaps, project plans, stakeholder management, and cross-functional coordination.
- Maintain clear documentation, intake processes, and governance frameworks.
Technical Certification Architect:
- Develop and manage comprehensive technical certification programs that validate competency, drive adoption, and differentiate our go-to-market motion.
AI-Powered Innovation and Data-Driven Impact:
- Leverage AI tools and technologies to enhance instructional design, personalize learning experiences, automate content creation, and improve program management efficiency.
- Define success metrics, build reporting frameworks, and continuously measure program effectiveness.
- Use analytics to optimize content, identify gaps, and demonstrate ROI.
- Stay current on enablement best practices, emerging technologies (especially AI in learning), and industry trends. Bring innovative approaches to our enablement practice.
Basic Qualifications:
- 8+ years of related experience leading programs in enablement, sales, customer success, learning & development, or related GTM roles.
- 5+ years of experience leading multi-modal enablement programs across diverse, global audiences (sales, customers, partners, technical).
- Proven track record designing and delivering technical certification programs at-scale to validate both internal and external mastery with our product.
- Demonstrated experience building and executing partner enablement programs that drive measurable business outcomes (e.g. in-region enablement and playbooks for partner sellers).
- Experience creating customer enablement and education programs that accelerate product/services adoption and expansion.
- 2+ years of hands-on experience using AI tools for instructional design, content creation, and/or program management.
- Experience with Salesforce, enablement platforms (Seismic, Highspot, etc.), and LMS technologies to track KPIs, performance and manage content consumption.
- Strong knowledge of sales methodologies (MEDDPICC, Value Selling, Challenger, etc.) and demonstrated ability to train/coach others.
- Strong understanding of SaaS business models, sales processes, and customer journey.
- Bachelor's degree or higher in Education. Master's Degree in Education highly preferred.
- Ability to travel up to 20% (primarily North America, occasionally international).
Preferred Qualifications:
- Advanced proficiency with AI tools for instructional design (ChatGPT, generative AI platforms, Synthesia), content creation, personalization, and analytics.
- Experience building competency models, assessment strategies, badging/credentialing programs, and certification governance.
- Experience with customer academies, adoption programs, community building, and customer marketing.
- Deep expertise in adult learning theory, design thinking, learning experience design, and multiple instructional modalities.
- Exceptional written, verbal, and presentation skills. Ability to influence and inspire audiences from individual contributors to executives.
- Proficiency with Asana, Wrike, Monday.com, Smartsheet, or similar project management platforms.
The base salary range for this position is 156,400 - 261,800 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
