Why This Job is Featured on The SaaS Jobs
In B2B SaaS, marketing performance is increasingly managed like a revenue system, and this role sits at that intersection. The remit spans attribution, funnel definitions, and ROI measurement across CRM, marketing automation, and web analytics, reflecting how modern SaaS teams rely on a connected data layer to make channel and budget decisions. The breadth of stakeholders, including Growth, Product Marketing, RevOps, and Finance, signals an environment where analytics is expected to influence go to market direction rather than simply report outcomes.
For a SaaS career, the durable value here is learning how to build measurement frameworks that survive changing campaigns, products, and targets. Ownership of dashboards and data quality, plus work on models such as lead scoring and predictive analyses, develops a toolkit that translates across SaaS companies with different stacks. Regular executive ready reporting also builds the habit of turning ambiguity into decisions, a core skill as SaaS organizations mature their revenue operations.
This role tends to suit someone who prefers structured problem solving, enjoys getting close to raw data, and can move between technical detail and marketing context without losing precision. It aligns well with professionals who want cross functional influence and are motivated by tightening the link between marketing activity and pipeline outcomes.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
We’re looking for a sharp, analytically minded marketing analytics professional to help power Gong’s marketing engine with data. As Senior Marketing Analytics Manager, you will own the dashboards, models, and analyses that help marketing leaders understand what’s working, optimize spend, and drive pipeline growth.
You will partner with Growth & Demand, Corporate Marketing, Product Marketing, RevOps, and Finance. What sets you apart is your blend of analytical depth and marketing intuition—you’re comfortable working with data, building reporting and measurement frameworks, and digging into the details, and you know how to translate findings into clear recommendations. This role is ideal for someone who wants to pair strong analytical skills with meaningful strategic impact.
RESPONSIBILITIES
Build & Maintain Marketing Analytics Infrastructure
- Own the marketing analytics stack—build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI
- Write and optimize queries to extract, transform, and model marketing data across CRM, marketing automation, web analytics, and internal data sources
- Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with RevOps
- Ensure data quality and integrity across marketing data sources; troubleshoot discrepancies and build validation checks
Deliver Actionable Analysis & Insights
- Conduct deep-dive analyses on campaign effectiveness, channel mix, audience segmentation, and pipeline contribution
- Build cohort analyses, regression models, or predictive models to identify what drives conversion and retention across marketing-sourced pipeline
- Create weekly and monthly performance reports for marketing leadership, including executive-ready summaries with clear takeaways
- Proactively surface trends, anomalies, and opportunities—don’t wait to be asked
Support Planning & Performance Management
- Partner with Finance and Marketing leadership on budget planning, forecast models, and investment scenario analysis
- Help translate business goals into measurable marketing targets and OKRs
- Track progress against targets and flag risks or opportunities in real-time
Collaborate Across Teams
- Work closely with RevOps on CRM data, lead routing logic, and attribution alignment
- Partner with Demand Gen and Growth teams to design measurement frameworks for campaigns and experiments
- Support Product Marketing with competitive analysis, win/loss data, and market segmentation insights
QUALIFICATIONS
- 8+ years in marketing analytics, growth analytics, or a related quantitative role, preferably in B2B SaaS
- SQL proficiency and comfort working with data directly
- Experience with BI/visualization tools such as Tableau, Looker, Power BI, or Hex
- Working knowledge of Salesforce, Marketo or HubSpot, and modern data stacks (Snowflake, dbt, etc.)
- Experience with attribution modeling, funnel analytics, and campaign measurement
- Familiarity with GA4, web analytics, and digital marketing data
- Proven ability to communicate analytical findings to non-technical stakeholders
- Experience supporting marketing planning cycles including budgeting, forecasting, and OKR setting is a plus
YOU ARE
- Analytical Thinker: You enjoy working with data and aren’t afraid to roll up your sleeves when needed. You’re energized by finding the story in the numbers.
- Data Fluent: You’re proficient in SQL and comfortable navigating cloud data warehouses to get the answers you need.
- Analytically Rigorous: You understand statistical concepts, can build sound models, and know when a finding is signal vs. noise.
- Clear Communicator: You translate technical findings into business language that marketers and executives can act on.
- Proactive Problem-Solver: You don’t just answer the question asked—you dig into why it matters and what to do about it.
- Collaborative Partner: You work well across functions and build trust with stakeholders through reliability and quality.
PERKS & BENEFITS
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
The annual salary hiring range for this position is $138,000 - $210,000 USD.
Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.
We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.
Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.
To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.
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