Why This Job is Featured on The SaaS Jobs
This role stands out in SaaS because it sits at the intersection of subscription growth and local cultural relevance. At a mature platform business like Spotify, music marketing is not only brand work, it is a lever for engagement and retention, with campaigns designed to move audiences across on platform experiences, social channels, partnerships, and live activations. The Korea focus also highlights a common SaaS challenge: adapting global playbooks to market specific behavior without losing product consistency.
For a SaaS career, the value is in learning how integrated marketing connects to measurable product outcomes. Leading end to end release campaigns builds fluency in lifecycle thinking, channel orchestration, and cross functional execution with regional and global stakeholders. Experience translating audience insight into coordinated launches is highly portable across SaaS companies that rely on recurring revenue and continuous content or feature drops.
The position suits a marketer who prefers ownership across strategy and delivery rather than narrow channel specialization. It aligns with professionals who are comfortable balancing creative storytelling with operational coordination, and who enjoy working with multiple internal teams and external partners. The contract structure may appeal to those seeking a defined scope role within a large scale SaaS environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Spotify is seeking an Assistant Manager, Music Marketing in South Korea to lead impactful music marketing campaigns across Korea’s dynamic music landscape. As part of the Korea Music Marketing team, you will define marketing strategies and deliver outstanding campaigns that connect artists and fans through music, culture, live experiences, and storytelling. You will execute music release campaigns end-to-end, contributing to audience engagement, brand affinity, cultural relevance, and subscriber growth in Korea. Most importantly, you have fun at work and a desire to make a positive impact for music fans and audio listeners globally.
This is a 8-month contract role reporting directly to the Head of Kpop Marketing.
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What You'll Do
- Lead music marketing campaigns from inception to completion, including adaptation of global and regional music campaigns tailored to Korean market needs
- Work closely with Korea Music Team and Social & Content Marketing Team to identify opportunities that drive cultural impact and business growth for Spotify in Korea
- Develop and execute integrated marketing campaigns spanning on-platform, social, digital, partnerships, and experiential activations
- Support and execute live performance, fan engagement, and event-based marketing initiatives including showcases, listening sessions, festivals, and artist appearances
- Oversee the curation and distribution of music content across diverse publishing and social channels in collaboration with internal and external stakeholders
- Collaborate cross-functionally with regional teams to ensure campaign alignment and seamless execution
- Stay informed on emerging trends across music, entertainment, and consumer culture in Korea to proactively identify opportunities for innovation and differentiation in Spotify’s marketing strategy
Who You Are
- You have at least 5+ years of experience with a proven track record of building impactful, creative, and culturally resonant campaigns in music, entertainment, media, consumer brands, or related industries
- Strong understanding of Korea’s music and entertainment landscape
- Experience leading integrated marketing campaigns across digital, social, partnerships, ATL/BTL, and experiential touchpoints
- Hands-on experience planning and executing live performances, fan activations, showcases, festivals, or event-based marketing campaigns
- Experience working with artists, labels, agencies, promoters, or entertainment partners is highly preferred
- A creative problem solver who can manage multiple projects simultaneously from strategy through execution
- Strong communication and stakeholder management skills with experience collaborating across local, regional, and global teams
- Passionate about music, culture, and fandom communities, with strong instincts for culturally relevant storytelling and audience engagement
- Comfortable working in a fast-paced, highly collaborative, and constantly evolving environment
Where You'll Be
- This role is based in Seoul, Korea
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
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