Why This Job is Featured on The SaaS Jobs
Backstage sits at an interesting intersection in the SaaS ecosystem: a developer platform with both open source roots and a commercial B2B offering. That combination typically brings distinct go to market considerations, including how to translate community adoption into enterprise trust, and how to market infrastructure products where the buyer and the daily user are often different people. The remit also spans a specific product line while influencing a broader R and D brand, which is a common pattern in platform led SaaS businesses.
For a SaaS marketer, the role signals meaningful exposure to full funnel ownership and measurement, from positioning through acquisition and expansion. The focus on technical audiences and cross functional alignment with Product, Engineering, and Sales reflects the operating model of modern B2B SaaS, where marketing is closely tied to roadmap narrative, proof of value, and repeatable pipeline mechanics. Experience here tends to translate well across developer tools, platform SaaS, and other high consideration enterprise categories.
This role is best suited to a senior marketing leader who prefers structured, data guided decision making and is comfortable navigating ambiguity in a product led environment. It will fit someone who enjoys balancing brand and demand priorities while building a team and operating cadence around clear outcomes.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe. Spanning many disciplines, we work to make the business work; creating the infrastructure, tooling, frameworks, and capabilities needed to welcome a billion customers.
About the Team
Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control.Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings.
Our customers include global enterprises and Fortune 100 companies transforming their engineering culture. This role leads marketing for Shipping Our Expertise (SOE), Spotify’s B2B SaaS business built on our platform capabilities, while also shaping the broader Spotify R&D brand.
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What You'll Do
- Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
- Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
- Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
- Define clear positioning and differentiated messaging for technical B2B audiences
- Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
- Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
- Lead event and community strategy to increase visibility and generate qualified pipeline
- Scale marketing operations through strong planning, dashboards, and performance reporting
- Build, mentor, and grow a high-performing, data-informed marketing team
Who You Are
- You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
- You have 5+ years of experience leading and developing high-performing teams
- You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
- You understand engineering culture and know how to communicate with technical audiences
- You have owned revenue or adoption targets and can demonstrate measurable business impact
- You have led digital performance marketing, paid acquisition, and growth funnel optimization
- You are comfortable working with data, building forecasts, and using dashboards to guide decisions
- You balance commercial thinking with strong product intuition and user-centered mindset
- You bring structure and clarity to complex, ambiguous initiatives
- You thrive in fast-moving environments and enjoy building new approaches from the ground up
Where You'll Be
- This role is based in Toronto
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
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