Why This Job is Featured on The SaaS Jobs
Product marketing roles remain one of the clearest levers for differentiation in B2B SaaS, and this position sits right at that intersection of platform narrative and commercial execution. With Superside bringing together a platform, AI capabilities, and services, the remit signals a SaaS business where packaging, positioning, and launch discipline materially influence adoption. The emphasis on category narrative also points to a market where buyers need help understanding what is new, what is credible, and why it matters.
For SaaS professionals, the career value here is breadth across the full go to market system: research, messaging architecture, launch planning, enablement, and measurement tied to adoption and pipeline. That mix builds durable skills that translate across SaaS companies, especially those selling to enterprise stakeholders where clarity and consistency across functions drives outcomes. Regular partnership with Product and revenue teams should also sharpen judgment on roadmap storytelling and competitive tradeoffs.
This role suits someone who prefers structured thinking, crisp writing, and cross functional influence over pure campaign execution. It will resonate with product marketers who like owning a narrative end to end, and who want their work evaluated through tangible market and launch performance signals in a SaaS setting.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Superside is hiring a Senior Product Marketing Manager to shape how we bring our platform, AI capabilities, and creative services to market.
You'll define our positioning, lead go-to-market strategy, and equip our commercial teams with the messaging and tools they need to win. Success looks like clear differentiation, impactful product launches, and a compelling story that drives adoption and growth.
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What you’ll do
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Lead go-to-market strategy for new products, services, and major feature launches.
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Own positioning and messaging across Superspace, AI capabilities, and creative service offerings.
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Develop messaging frameworks that create consistency across Marketing, Sales, Product, and Customer Success.
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Build sales enablement assets including battlecards, pitch decks, objection handling, and competitive intelligence.
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Partner with Product to shape launch plans, roadmap communications, and customer-facing narratives.
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Conduct market, customer, and competitive research to strengthen positioning and identify growth opportunities.
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Collaborate with Marketing to develop integrated campaigns rooted in strong product storytelling.
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Define and evolve Superside's category narrative at the intersection of AI and creative services.
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Measure the impact of product marketing initiatives through adoption, pipeline, revenue, and launch performance.
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Use AI tools to improve research, content creation, and go-to-market execution.
What you’ll need to succeed
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5+ years of experience in Product Marketing within B2B SaaS, AI, or technology companies.
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Proven experience leading end-to-end go-to-market launches for products or services.
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Strong expertise in positioning, messaging, and category development.
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Experience creating sales enablement assets that improve commercial performance.
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Strong understanding of enterprise buying journeys and multi-stakeholder sales cycles.
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Excellent written and verbal communication skills with the ability to simplify complex concepts.
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Analytical mindset with experience translating market, customer, and competitive insights into strategy.
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Comfortable working cross-functionally across Product, Marketing, Sales, and Customer Success.
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Experience marketing AI-powered products or using AI tools as part of your workflow.
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Experience in creative technology, design software, or marketing platforms is a plus.
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