Why This Job is Featured on The SaaS Jobs
Experiential marketing is increasingly important in SaaS and subscription businesses where brand affinity, community, and retention are shaped outside the product as much as inside it. This role stands out because it treats experiences as a measurable growth lever, spanning physical, digital, and hybrid formats, and ties them back to clear indicators like engagement and brand lift. It also sits at the intersection of brand, partnerships, and creator ecosystems, a common pattern for consumer SaaS platforms with strong network effects.
From a SaaS career perspective, the work builds durable skills in cross functional execution and lifecycle thinking. Owning end to end programs, aligning multiple internal teams, and managing agencies maps closely to how SaaS companies operationalise go to market initiatives at scale. The emphasis on KPIs and iterative optimisation mirrors product marketing and growth practices, making the experience portable across subscription businesses that rely on continuous experimentation.
This position is best suited to a marketing leader who enjoys translating strategy into concrete programs and maintaining operational control from concept through on ground delivery. It fits someone comfortable navigating ambiguity across stakeholders, balancing creative ambition with measurement discipline, and working closely with external partners and vendors in a platform driven environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Spotify, we connect millions of fans to the music and creators they love. Our marketing team brings that connection to life through culture-first storytelling, bold creativity, and experiences that resonate far beyond the app. This role sits within the Brand & Creative marketing team, working at the intersection of music, culture, and fandom to deliver unforgettable experiences across India.
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What You Will Do
- Lead the end-to-end development of experiential marketing programs that bring Spotify to life across physical, digital, and hybrid environments
- Translate brand strategy into culturally relevant experiences rooted in music, creators, and fandom
- Partner closely with Music, Brand, Content, Partnerships, and Comms teams to align experiences with broader business priorities
- Design and execute live music moments including concerts, showcases, fan events, and listening experiences
- Identify new formats for immersive experiences that blend IRL and digital touchpoints
- Co-create experiences with brand partners while ensuring Spotify’s creative integrity remains strong
- Define and track KPIs such as brand lift, engagement, earned media, and fandom growth
- Manage agency partners and vendors to deliver high-quality, innovative execution
- Own planning, budgets, timelines, and risk management for complex programs
- Oversee on-ground execution including production, logistics, talent, and staffing
- Continuously analyze performance and evolve experiential strategy based on insights
Who You Are
- You have 8+ years of experience in experiential marketing, brand marketing, live events, or partnerships
- You have led large-scale experiential campaigns or live music events from concept to execution
- You are experienced working with artists, creators, agencies, and production partners
- You know how to balance creative ambition with operational excellence and budget discipline
- You are comfortable navigating ambiguity and influencing across cross-functional teams
- You have a strong understanding of culture, music, and fandom in India
- You care deeply about creating inclusive, accessible, and high-quality experiences
- You are energized by fast-paced environments and bringing ideas to life in the real world
- You are willing to travel and work non-traditional hours around live events
Where You Will Be
- This role is based in Mumbai
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
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Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
