Why This Job is Featured on The SaaS Jobs
This Performance Marketing and E-commerce Executive role sits at the intersection of paid acquisition and storefront operations, a common pairing in SaaS businesses that rely on measurable, repeatable demand generation. Ownership across Meta and Google channels alongside Shopify or WooCommerce management signals a performance-led environment where marketing is expected to connect directly to revenue outcomes through conversion rate and ROAS discipline.
For a SaaS career path, the work builds durable operating skills in experiment-driven growth. Running A/B tests, refining audiences, and translating analytics into campaign changes develops a practical understanding of funnel mechanics that carries across subscription products, marketplaces, and product-led or sales-led motions. Exposure to tracking concepts such as pixels, GA4, and tag management also strengthens a marketer’s ability to collaborate with product, web, and sales stakeholders around attribution and lead quality.
The role is best suited to someone who prefers clear targets and iterative optimisation over brand-only work, and who enjoys switching between creative execution and quantitative analysis. It will fit a professional who wants hands-on ownership of channel performance and is comfortable maintaining the commerce layer that converts paid traffic into transactions or qualified inquiries.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Job Description
Job Title: Performance Marketing & E-commerce Executive
Location: Ujjain
Experience: 2–4 Years
Employment Type: Full-Time
Job Summary
We are looking for a results-driven Performance Marketing & E-commerce Executive to manage and optimize our digital marketing campaigns and e-commerce operations. The ideal candidate will have hands-on experience with Meta Ads, Google Ads, Shopify/Woo Commerce platforms, and performance analytics. The role requires a strong focus on lead generation, return on ad spend (ROAS), and continuous campaign optimization.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms.
- Manage and maintain e-commerce stores on Shopify and/or Woo Commerce.
- Monitor campaign performance, analyze data, and implement strategies to improve conversions and ROI.
- Create basic marketing creatives using Canva for advertisements, social media, and promotional campaigns.
- Track key performance metrics and prepare regular performance reports and insights.
- Conduct audience research, A/B testing, and campaign optimization to improve lead quality and conversion rates.
- Coordinate with the sales and creative teams to align marketing efforts with business goals.
- Manage product listings, promotions, and website updates on e-commerce platforms.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Required Skills & Qualifications
- 2–4 years of experience in Performance Marketing and E-commerce Management.
- Strong hands-on experience with:
- Meta Ads (Facebook & Instagram Ads)
- Google Ads
- Shopify and/or Woo Commerce
- Basic proficiency in Canva for creating marketing creatives.
- Good understanding of Google Analytics, campaign tracking, and performance reporting.
- Knowledge of conversion tracking, remarketing, audience targeting, and ROAS optimization.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Performance Targets
- Generate 20–30 qualified inquiries/leads per day.
- Achieve and maintain a minimum 3x ROAS (Return on Ad Spend) within 90 days.
- Continuously improve campaign performance, lead quality, and conversion rates.
Preferred Qualifications
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.
- Understanding of customer acquisition funnels and e-commerce growth strategies.
- Experience in scaling paid campaigns while maintaining profitability.
Salary: As per industry standards and candidate experience.
Additional Information
Experience: 0 - 3 years of experience
Salary: As per Industry Standard
