Why This Job is Featured on The SaaS Jobs
Marketing design roles in SaaS tend to sit close to product storytelling and conversion, and this one spans the full surface area where software brands win attention and earn demand. The remit covers web and mobile marketing experiences, long form content, social and paid creative, events, and sales enablement, which reflects how modern B2B SaaS teams run multi channel programs with consistent brand systems.
From a SaaS career perspective, the role offers repeated exposure to iterative optimisation rather than one off campaigns. Involvement in conversion point testing and the use of AI to generate and evaluate creative variations builds practical fluency with experimentation loops, performance feedback, and scalable asset production. The emphasis on Figma based workflows and cross functional collaboration maps well to how SaaS marketing organisations operate across growth, lifecycle, and product marketing.
This position is likely to suit a designer who prefers breadth over a narrow specialism and can move between concepting and production without losing craft standards. It also fits someone comfortable taking ownership after a brief, partnering with stakeholders, and applying judgment about when automation helps versus when bespoke design is required.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Role
We’re looking for a designer to join our Brand & Marketing Design team. It’s an exciting time for the brand and the business, so with the right talent and attitude, you can expect the role and opportunities to evolve rapidly.
Reporting to the Design Director of Brand and Marketing and working closely with the wider marketing team, this role is responsible for the design and production of assets to support Karbon’s marketing effort.
In this role, you'll collaborate on a wide range of brand and marketing design initiatives including web experience design, events-related design, advertising and social media creative, editorial design, and sales enablement material production. There’s huge momentum in the business and our space, so the marketing design opportunities are endless.
- Design web and mobile-based marketing experiences in complex contexts
- Provide design partnership for long form content such as ebooks and reports
- Design and produce social post imagery and advertising creative, using AI to generate variations and test concepts efficiently
- Design presentations, sales collateral, and event materials
- Partner on design and execution of branded merchandise
- Be involved in conversion point optimization and testing
- Provide design support for internal company initiatives as needed
- Help ensure consistency in Karbon's brand identity across touchpoints
- Stay up to date with design trends and emerging AI capabilities, contributing new creative ideas and tool approaches to enhance Karbon's marketing efforts
- Partner on brand expression evolution
- Collaborate with marketing team on group ideation and execution
About You!
- Strong ability to work in Figma, including directing and refining AI-assisted design workflows
- Solid layout and visual design skills
- Very good organization ability
- Good communication and writing skills
- A solid understanding of web and digital media
- Passion to take your part of a project and own it to the finish
- Maturity to discuss work critically
- Ability to work autonomously once briefed
- Attention to detail, especially quality-checking outputs against brand standards
- A drive to learn, develop, and expand your skill set
- Confident writer of short-form content, because words are design too
- Judgment about when to use AI tools for efficiency vs. when hands-on creation is required
- Ability to handle multiple projects and deadlines in a fast-paced environment
- Three or more years professional experience in marketing-related design
- Lightweight video editing ability a plus
- Experience with B2B software brands a plus
- Experience using AI-assisted design or content tools required
Why Work at Karbon?
- Gain global experience across USA, New Zealand, UK, and Canada
- 4 weeks annual leave plus 5 extra "Karbon Days" off a year
- Flexible working environment
- Work with (and learn from) an experienced, high-performing team
- Be part of a fast-growing company that firmly believes in promoting high performers from within
- A collaborative, team-oriented culture that embraces diversity, invests in development, and provides consistent feedback
- Generous parental leave
