Why This Job is Featured on The SaaS Jobs
This internship sits at a pivotal intersection in modern SaaS: cloud data platforms evolving from analytics infrastructure into AI-ready application layers. The focus on semantic context, governed business meaning, and agentic BI reflects a broader shift across SaaS where differentiation increasingly comes from how products translate data into decisions, not just how they store it.
For a SaaS career, the role offers unusually clear exposure to how technical products become market narratives. Working across Product, Engineering, Sales, Developer Relations, and Demand Gen builds an understanding of the full go-to-market chain and the feedback loops that shape roadmap, packaging, and adoption. The emphasis on competitive research, positioning, and enablement is transferable to many SaaS categories where buyers need help evaluating complex capabilities.
This is best suited to someone early in a product marketing path who enjoys ambiguity, can move between analytical work and crisp writing, and is comfortable developing a point of view on technical tradeoffs without being an engineer. It will appeal to candidates who want to learn how enterprise SaaS teams communicate value in a rapidly changing data and AI landscape.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Snowflake started as the place companies go to understand their data. Now we're making it the place they put that data to work for AI — grounding every agent, BI tool, and analyst in trusted business context. The Horizon Context Product Marketing team sits at the center of that shift, taking products like Snowflake Semantic Views, Semantic View Autopilot, Cortex Analyst, and the broader Horizon Context layer to market.
As an MBA intern on this team, you'll work directly with Product, Engineering, Sales, Developer Relations, and Demand Gen to shape how the market understands and adopts Snowflake's answer to one of the most contested questions in data and AI: how do you make enterprise context truly governed, open, and agent-ready? You'll get a front-row seat to how products are positioned and launched in the fastest-moving space in tech.
What You'll Do
Help develop go-to-market strategy and positioning for Snowflake Horizon Context and the semantic layer
Craft messaging that translates complex technical capabilities into clear business value
Conduct competitive research and market analysis that directly informs product and sales strategy
Build sales enablement assets, content briefs, and launch materials
Partner closely with Product, Engineering, Sales, Developer Relations, and Demand Gen
Present your work to senior leaders
What We're Looking For
Currently pursuing an MBA (or equivalent graduate degree)
Availability to intern 40 hours per week (12 week internship) with start dates 8/17, 8/31, or 9/14
Analytical and curious: You like digging into data, competitive landscapes, and customer problems
A strategic thinker who can zoom out on market dynamics and zoom in on crisp messaging
Familiarity with databases, semantic layers, cloud platforms, or developer ecosystems
Comfortable with ambiguity and fast-moving priorities
What You'll Get
Real ownership on live go-to-market initiatives
Exposure to the full GTM machine at a leading AI company, including product, sales, engineering, developer relations, content, demand gen, and more
A crash course in the semantic layer and enterprise AI context, the market everyone is trying to understand right now
Nice-to-Haves
Prior experience in product marketing, product management, consulting, or technical roles
Coursework or experience in product strategy, go-to-market strategy, or data analytics
Excellent writer: You can distill complex ideas into clear, compelling narratives
Technically fluent: comfortable exploring BI tools and getting hands-on with data products to form your own point of view. You don't need to be an engineer, but you should be able to go deep enough to credibly compare technical capabilities.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
