Why This Job is Featured on The SaaS Jobs
Demandbase operates in B2B SaaS at the intersection of marketing, sales, and data, where category narratives often determine how products are evaluated and bought. A senior brand content role in this context is notable because it sits close to how a platform explains complex, technical value in a market crowded with similar claims, especially as AI becomes a default label rather than a differentiator.
For a SaaS career, the role builds durable leverage in positioning and narrative architecture across multiple channels, from executive thought leadership to campaign systems. It also provides repeated practice translating product and GTM strategy into assets that can be measured against pipeline outcomes, a skill set that travels well across SaaS companies where content is expected to support revenue, not just awareness.
This position tends to suit professionals who like operating at the junction of strategy and production, and who are comfortable coordinating with product marketing, demand generation, PR, and creative partners. It is a strong match for someone who enjoys simplifying technical stories without flattening them, and who prefers clear editorial standards, feedback loops, and portfolio-level consistency over one-off copy requests.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role:
We are searching for a strategic, narrative-driven Senior Brand Content Manager to elevate Demandbase’s voice in the market. In this role, you won't just write; you will define the stories that make Demandbase the most trusted and unique voice in the AI GTM category. You are a master of simplifying complex technical concepts into bold, category-defining narratives.
You will sit at the intersection of brand strategy and content execution, ensuring that every asset we ship—from long-form hero pieces to social-first video content—is a cohesive expression of our core brand identity. This role is essential to moving Demandbase from a preferred "B2B" solution provider to the "’AI GMT category leader,” partnering closely with Product Marketing, Campaigns, PR, Social, and Creative to turn our vision into the market-leading narrative that drives engagement, pipeline, and growth.
What you’ll be doing:
Defining Brand & Portfolio Narratives: Lead the development and evolution of Demandbase’s overarching brand story and specific product portfolio narratives. Ensure our messaging is differentiated, consistent, and emotionally resonant.
Thought Leadership Engine: Architect and execute a high-impact thought leadership content strategy. Collaborate with executives and internal experts to turn their insights into authoritative content that shapes category conversations.
Campaign Asset Creation: Direct and create high-quality, high-velocity assets for global campaigns. This includes everything from long-form research reports and white papers to short-form social copy, video scripts, and ad assets.
Brand Video & Visual Content: Champion our video strategy. Lead the development of brand videos, customer testimonial pieces, and educational content that humanizes our AI and makes our technology accessible.
Omnichannel Content Management: Oversee brand content for all channel types (web, social, email, events, sales enablement). Ensure all content aligns with our visual and verbal identity standards while being optimized for its specific medium.
Collaborating for Impact: Work closely with the creative studio to ensure design and copy are locked in synergy. Partner with PMM and Demand Gen teams to ensure content supports specific pipeline and revenue goals.
Operational Excellence: Establish editorial calendars, style guides, and feedback loops that ensure quality and speed. You will move the team from a reactive, request-driven model to a proactive, narrative-led content engine.
What we’re looking for:
8+ years of experience in brand marketing, content strategy, or creative copywriting, preferably in B2B or enterprise SaaS.
Proven ability to craft differentiated, category-defining narratives. You know how to make complex tech sound simple and compelling.
Strong background in developing content across diverse formats: long-form (ebooks, reports) and short-form (social, video scripts, ad copy).
Experience leading executive thought leadership programs—you know how to interview leaders and ghostwrite with a distinct, authoritative voice.
Data-driven mindset: You understand how content directly influences pipeline and can use data to refine your narrative strategy.
Exceptional project management skills: You can juggle multiple high-priority campaigns without losing focus on quality or brand integrity.
Ability to thrive in a fast-paced environment: You are a self-starter who moves fast, embraces change, and loves to experiment with new formats.
Collaborative spirit: You are comfortable working with stakeholders across the organization, from product managers to C-suite executives.
Bonuses:
Experience in the marketing and sales technology industry.
Experience working with AI tools to enhance content ideation and production workflows.
A strong portfolio demonstrating bold, narrative-led brand campaigns.
Experience in video production or directing creative assets.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Unsolicited Submissions
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.
