About BluLogix
BluLogix is redefining how complex B2B companies scale and optimize recurring revenue. Our enterprise-grade platform, BluIQ, powers sophisticated monetization for industries like SaaS, IoT, UCaaS, Managed Services, and the Public Sector. BluIQ unifies product, billing, and revenue operations, enabling businesses to monetize with control, automation, and intelligence.
We don’t just simplify complexity—we make complexity scalable.
Position Summary
BluLogix is a leader in subscription billing and revenue management and is seeking a strategic, hands-on Marketing Manager to take ownership of integrated marketing, campaign strategy, and product marketing. This hybrid role is ideal for a full-stack marketer with strong campaign execution capabilities and a mindset for building pipeline—not just generating leads.
You will lead and manage all BluLogix marketing programs, directly oversee a Senior Marketing Specialist and a Web Development Specialist, while closely partnering with Product, and the CEO on strategic initiatives.
You’ll also support analyst relations, manage MarTech/AI tools, drive thought leadership content, and own product marketing initiatives such as pricing, packaging, and sales enablement. This is a career-defining opportunity to lead end-to-end marketing in a growth-stage, enterprise SaaS environment.
Key Responsibilities
Campaign Strategy & Demand Generation
- Plan, launch, and optimize full-funnel marketing programs across email, paid, social, SEO, webinars, and content syndication to drive high-quality leads.
- Build integrated campaigns aligned to key personas in complex verticals: IT, Finance, Product, and Operations leaders.
- Own lead generation strategy across all channels including paid, organic, webinars, content marketing, and third-party syndication.
- Optimize web properties (WordPress) for inbound traffic, conversion, and SEO performance.
- Own Salesforce Account Engagement (Pardot) workflows: lead capture, scoring, segmentation, and nurtures.
Sales & Executive Support
- Collaborate with Sales, Sales Engineers, and the CEO to create tailored presentations, pitch decks, and proposals for strategic deals and large accounts.
- Support RFP responses, strategic pursuits, and customer-facing materials with clear messaging and branding.
- Ensure well-qualified leads are routed, followed up, and tracked through conversion.
Product Marketing
- Define and maintain product positioning, messaging, and competitive differentiation.
- Drive product launches with go-to-market strategies including content, campaigns, and enablement.
- Develop and manage collateral including battle cards, solution briefs, pricing and packaging guides, and industry-specific use cases.
- Collaborate with Product and Sales for market feedback and roadmap alignment.
Content, Thought Leadership & Partner Marketing
- Manage creation and distribution of thought leadership content: blog posts, whitepapers, case studies, webinars, LinkedIn posts, and external bylines.
- Support analyst relations and external media/analyst engagement efforts.
- Drive partner marketing initiatives including co-branded campaigns, MDF execution, and shared content strategies.
Team Leadership
- Manage a Senior Marketing Specialist (campaign coordination, execution, SEO, reporting) and web development specialist (execution, scheduling, creative).
- Set priorities, mentor team members, and ensure campaign deadlines and performance goals are met.
Analytics & Optimization
- Own campaign performance reporting including cost-per-lead, MQLs, SQLs, CAC, and pipeline attribution.
- Manage dashboards using Salesforce, Pardot, and GA4 to measure effectiveness and ROI.
- Continuously optimize strategies based on real-time data and funnel analysis.
Additional Responsibilities
- Manage all MarTech and AI-powered marketing tools.
- Coordinate inbound lead follow-up and outbound prospecting tactics (chat, cold outreach).
- Serve as the primary marketing point of contact for analyst relations and third-party partnerships.
- Report marketing KPIs and insights to executive leadership, driving strategic next steps at pace.
What You Bring to BluLogix
- 5–8 years of full-spectrum B2B marketing experience in SaaS or enterprise software.
- Proven success owning pipeline contribution and building scalable lead generation programs.
- Strong campaign management experience with marketing automation tools, Salesforce CRM, Google Ads, and LinkedIn Campaign Manager.
- Ability to manage teams while rolling up sleeves when needed—comfortable shifting from strategic to tactical.
- Excellent writing and storytelling skills; strong presentation skills for internal and external stakeholders.
- Familiarity with account-based marketing (ABM), SEO/SEM, demand attribution, and UTM tracking.
- Strong analytical and project management skills; obsessive about timelines and measurable outcomes.
Preferred Experience
- Knowledge of subscription billing, CPQ, monetization, or RevOps platforms.
- Experience marketing to verticals with complexity: Public Sector, UCaaS, IoT, or Managed Services.
- Salesforce Account Engagement (Pardot) experience a plus; WordPress/Canva/Figma helpful.
- Experience supporting sales engineers, solution consultants, and C-level deal conversations.
Why Join BluLogix?
- Be a key contributor in scaling one of the industry's most advanced monetization platforms.
- Own and lead marketing strategy across digital, product, sales, and partner initiatives.
- Work in a flexible, fast-paced, and collaborative remote-first environment.
- Gain exposure to enterprise deals, strategic planning, and market-defining technologies.
- Competitive compensation, performance-based bonuses, and full benefits package.
