Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Location: Germany (Remote or Hybrid)
Reports To: VP, EMEA Regional Marketing
Department: Marketing
Employment Type: Full-Time
About the Role
As Genesys accelerates growth across Central Europe, we are seeking a dynamic, commercially minded Regional Marketing Manager to lead our go-to-market efforts in Germany, Switzerland, and the Alpine region. This high-impact role will combine strategic marketing execution, deep regional expertise, and account-based engagement to fuel pipeline growth, deepen customer relationships, and accelerate conversions in priority enterprise and strategic segments.
You will be a key regional leader within our EMEA marketing team, working closely with sales, Business Development Manager, partnerships and customer success teams to deliver precision-targeted campaigns and experiences that directly support aggressive bookings and revenue goals.
Key Responsibilities
Regional Strategy & Execution
- Develop and execute a comprehensive regional marketing plan aligned with commercial goals, focusing on target industries, personas and named accounts across the Central region.
- Lead demand generation campaigns that resonate with regional decision-makers.
- Partner with regional sales leadership to build quarterly growth plans using data, insights and field intelligence.
Account-Based Engagement (ABE)
- Champion the Genesys ABE methodology to drive personalised experiences across the buyer journey for strategic accounts.
- Deploy 1:1, 1:few, and 1:many account engagement strategies using insights, intent data and sales input to orchestrate multi-touch campaigns.
- Collaborate with regional ABE teams to localise strategies and share success models across the region.
Integrated Campaigns & Field Execution
- Run integrated field campaigns using a blend of digital, events, webinars, partner activations and executive programs.
- Ensure marketing content and messaging is tailored for German-speaking audiences, reflecting local market nuances.
- Partner with global and EMEA campaign owners to adapt programs for the local funnel while maintaining consistency with brand and strategic themes.
Performance & Optimisation
- Use marketing performance tools (Eloqua, 6sense, Tableau, SFDC) to measure, report and optimise campaign ROI, pipeline influence and bookings impact.
- Identify gaps in marketing contribution and proactively evolve tactics to close them.
Cross-Functional Collaboration
- Act as a regional liaison between field marketing and key internal stakeholders: Sales, BDRs, Customer Success and Partner Teams.
- Align marketing execution with partner ecosystem opportunities in the region.
- Manage a direct report responsible for in-market support and execution (events, digital, webinar ops).
Requirements
- 10+ years of experience in B2B regional marketing or field marketing, ideally in SaaS or technology sectors.
- Demonstrated success in account-based marketing or engagement, with a results-driven mindset and commercial acumen.
- Fluent in German and English (written and verbal).
- Proven ability to work cross-functionally with virtual, global teams while independently owning regional results.
- Skilled in marketing automation, CRM, and campaign tracking tools (e.g., Eloqua, 6sense, Lusha, SFDC).
- Experience managing marketing budgets and external vendors.
- Excellent communication, organisation, and stakeholder engagement skills.
What We Offer
- A pivotal role in accelerating Genesys’ growth in Central Europe.
- Bonus potential, and a competitive benefits package.
- Hybrid or remote work flexibility with travel for in-region and global events.
- A global marketing community that values innovation, collaboration, and measurable impact.
- Learning and career growth opportunities within a high-performance, customer-obsessed SaaS environment.
Ready to drive regional impact through precision marketing?
Join us in transforming how top organisations engage with their customers. Apply today and help shape the future of Experience as a Service in Central Europe.
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About Genesys:
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.
Reasonable Accommodations:
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