YOUR MISSION
You will be responsible for building and energizing our customer community to drive advocacy, engagement, and retention. With a strong focus on cultivating customer champions and executing customer marketing programs, you’ll help us activate our most passionate users and transform them into brand advocates.
Your expertise in B2B SaaS and PLG will fuel innovative digital campaigns, advisory boards, customer-led events, and engagement programs. You’ll play a critical role in capturing and amplifying our customers’ voices, supporting revenue growth, and strengthening our market leadership.
WHAT YOU'LL DO
Identify, recruit, and nurture customer advocates to participate in case studies, testimonials, references, product reviews, and speaking opportunities.
Drive collection of customer reviews on leading platforms (e.g., G2, Capterra, TrustRadius). Proactively manage and optimize review site presence, monitor feedback, and respond to reviews to enhance reputation and engagement.
Plan, execute, and optimize digital events (webinars, roundtables, podcasts), product launches, and engagement initiatives.
Advisory Boards & Councils: Manage customer advisory boards, user groups, and partner with Customer Success to foster deep customer relationships.
Collaborate with customers, sales, and product teams to gather and create compelling case studies, success stories, and proof points for marketing use.
Design and deliver programs (forums, feedback sessions, AMAs, community challenges) that build ongoing meaningful engagement and community sense among customers.
Measure, track, and report on customer engagement metrics, review site performance, and advocacy program success. Leverage insights to continually improve programs.
Work closely with Product, Customer Success, and Sales teams to identify customer champions and ensure the voice of customers is represented.
WHAT YOU'LL BRING
5+ years of experience in B2B SaaS marketing, with significant exposure to PLG environments.
Proven track record managing customer marketing, advocacy, or community programs.
Experience driving customer review campaigns and managing presence on review platforms.
Experience running digital customer events and advisory boards.
Exceptional storytelling skills and experience producing customer-facing content (case studies, webinars, etc.).
Strong project management skills with attention to detail and deadlines.
Excellent interpersonal and communication skills for building customer relationships.
Creative, resourceful, and passionate about engaging users and driving business impact through community.
Experience with customer advocacy platforms, review management tools, CRM, marketing automation, and community software a plus.
The base salary for this role ranges from $87,000 - $125,000 + bonus + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
Equal Opportunity
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
