Why This Job is Featured on The SaaS Jobs
This Product Marketing Manager, Corporate Messaging role stands out because it sits at the intersection of product narrative, executive communications, and market perception—an increasingly central function in enterprise SaaS as platforms expand across portfolios and geographies. The remit spans keynotes, analyst briefings, and vision storytelling, signalling work that shapes how a SaaS company explains its strategy and AI-related positioning to external audiences.
For a SaaS career, the long-term value is in learning how “foundational messaging” is built and governed: turning complex product capabilities into durable value propositions, creating narrative frameworks that scale across teams, and translating internal strategy into externally credible proof points. The cross-functional nature—partnering with product leaders, comms, brand, and field leadership—builds transferable operating experience for senior product marketing and broader corporate narrative roles common in B2B SaaS.
This role is best suited to an experienced individual contributor who prefers high-visibility writing and alignment work over owning a single product line. It will fit someone comfortable navigating ambiguity, iterating with executives, and maintaining consistency across channels, while staying close enough to product detail to simplify technical concepts without losing accuracy.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Job Description
Overview
Freshworks is seeking a Product Marketing Manager, Corporate Messaging to define and evolve the foundational messaging that powers our most visible narratives—from global keynotes and analyst briefings to vision decks, strategic announcements, and thought leadership.
This is a high-impact, senior individual contributor role for a strategic storyteller who excels at distilling complex ideas into simple, resonant messaging that moves audiences across industries and regions. You will collaborate closely with product leaders, executives, communications teams, brand, and field leadership to shape the way the world understands Freshworks and our people-first AI platform.
Job Description
- Build and evolve Freshworks' foundational messaging, including value props, messaging pillars, and narrative frameworks.
- Craft the story behind major brand moments: keynotes, vision, decks, analyst briefings, flagship events.
- Partner closely with executives, product leaders, brand, and comms to ensure our narrative is consistent across all channels.
- Distill complex product and AI concepts into simple, audience-ready messaging.
- Support Analyst Relations with strong messaging, proof points, and briefing materials.
- Create enablement tools (templates, talking points, guides) that help teams bring the story to life.
- Ensure global and cross-portfolio alignment so Freshworks shows up with one unified voice.
Please note this is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from our San Mateo, CA, or Bellevue, WA office locations.
Qualifications
- 5-10 years of experience in product marketing, corporate messaging, strategic communications, brand storytelling, or executive communications (B2B SaaS preferred).
- A proven ability to craft executive-level narratives, keynote storylines, and messaging frameworks.
- Strong writing, editing, and communication skills—comfortable supporting leaders, analysts, events, and high-visibility narratives.
- Experience driving alignment across product, field, comms, and global teams.
- A knack for turning ambiguity into clarity, structure, and direction.
- The ability to balance strategic thinking with hands-on execution.
- Experience in AI/ML, customer service platforms, enterprise SaaS or analyst-facing messaging is a plus.
Additional Information
The annual base salary range for this position is $161,500 - $200,000. This role is also eligible for a target bonus.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
