Why This Job is Featured on The SaaS Jobs
Level AI’s Demand Gen Lead role sits at a common inflection point for Series C B2B SaaS: moving from product-market fit into repeatable, enterprise-grade pipeline creation. The remit spans account-based motions, lifecycle programs, and outbound orchestration—signals that the company is investing in a more engineered go-to-market model rather than relying on isolated campaigns. The AI-native positioning also suggests a market where category education and buying-committee alignment matter, making demand strategy a core lever.
For a SaaS marketer, this scope builds durable GTM muscles: designing full-funnel journeys, aligning tightly with Sales and RevOps, and tying programs to pipeline velocity and ROI. The emphasis on tiered ABM and measurable contribution reflects how modern SaaS teams operationalise growth—through segmentation, experimentation, and systems thinking across a complex martech stack. Experience here tends to transfer well across enterprise SaaS environments that sell to multi-stakeholder accounts.
This role fits someone who prefers owning an integrated motion end-to-end, from planning plays to building workflows and executive reporting. It will suit professionals who enjoy cross-functional coordination and using automation to scale outbound and nurture. It also aligns with candidates looking to deepen enterprise SaaS demand generation rather than specialising narrowly in a single channel.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Level AI was founded in 2019 and is a Series C startup headquartered in Mountain View, California. Level AI revolutionizes customer engagement by transforming contact centers into strategic assets. Our AI-native platform leverages advanced technologies such as Large Language Models to extract deep insights from customer interactions. By providing actionable intelligence, Level AI empowers organizations to enhance customer experience and drive growth. Consistently updated with the latest AI innovations, Level AI stands as the most adaptive and forward-thinking solution in the industry.
What You'll Do -
- Develop and own the integrated demand generation strategy for enterprise and strategic accounts—including ABM, lifecycle, and outbound orchestration.
- Lead cross-functional planning with Sales, SDRs, Product Marketing, and Field Marketing to define target segments, buying committees, and high-impact campaign plays.
- Architect full-funnel programs that blend digital, content, events, direct mail, and outbound support into cohesive journeys that create and accelerate pipeline.
- Design and operationalize tiered ABM programs (1:1, 1:few, 1:many) in partnership with Sales and Marketing Ops.
- Define the customer lifecycle strategy and deploy nurture, expansion, and retention programs aligned to buyer and customer journeys.
- Architect and build autonomous outbound workflows using tools like Clay, n8n, or Make to identify and engage prospects
- Partner with Growth, Marketing Ops, and RevOps to measure pipeline contribution, velocity, and ROI across all programs. Own reporting for executive stakeholders.
- Enable and equip SDRs and Sales with personalized campaign assets, outbound kits, and campaign alignment.
- Continually test, iterate, and optimize based on performance data and field feedback.
Qualifications:
- 4+ years of experience in Demand Generation, Growth Marketing, GTM Engineering or RevOps—preferably in high-growth B2B SaaS.
- Strong track record building and scaling enterprise demand engines that contribute directly to revenue growth.
- Deep expertise in ABM strategy and execution, including campaign design, orchestration tools, and personalization.
- Experience mapping lifecycle stages and deploying cross-channel programs that increase engagement and conversion across the funnel.
- Data-driven with strong operational skills—comfortable owning attribution, forecasting, and campaign reporting.
- Proficient in marketing and sales tech stack (Salesforce, HubSpot/Marketo, 6sense/Demandbase, Outreach/Salesloft, etc.).
- Expertise in workflow automation tools (e.g., Clay, n8n, Zapier, PhantomBuster etc)Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership.
- Strategic thinker and crisp communicator who thrives in a fast-paced, results-oriented environment.
\n
\n
