Why This Job is Featured on The SaaS Jobs
### Why this Role is Featured on The SaaS Jobs
Solutions marketing sits at a key junction in modern SaaS: it translates technical capability into clear, industry-specific outcomes and helps revenue teams sell into real buying committees. With Cohere focused on deploying frontier AI models for developers and enterprises, this role reflects a broader shift in SaaS toward platform-led products where messaging, use cases, and differentiation must keep pace with rapidly evolving technology.
From a career standpoint, the remit signals durable SaaS leverage. Owning positioning, competitive narratives, and launch motions across beta-to-GA builds fluency in how SaaS products are packaged, adopted, and expanded. The emphasis on strategic deals and industry targeting also develops a practitioner’s toolkit for enterprise GTM—skills that transfer across product-led and sales-led SaaS environments, especially where technical depth and commercial clarity need to align.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Who are we?
Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.
Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.
Join us on our mission and shape the future!
The Solutions Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth for strategic deals inside target industries. They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer journey.
This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness. The Senior Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives.
They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation.
In this role you will:
Work with product managers and sellers to understand the key value proposition and target markets and devise strategies to drive demand and increase close rates
Execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
Ensure consistency in brand voice and tone across all content
Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
Oversee strategic product launches from beta thru GA, ensuring targets are met
Enable sales teams at all levels on Cohere’s value proposition and messaging
Conduct competitive analysis to inform product development, pricing, and marketing activities
This career opportunity may be a good match for you if you have:
Experience with LLMs and RAG
Deep understanding of large enterprises and their unique challenges
5+ years of product marketing experience in Enterprise software and SaaS
High level of technical acumen and understanding of complex technologies
Ability to operate in a fast-moving and constantly changing environment
Strong interpersonal skills with a strong sense of conviction and diplomacy
Strong communication skills, verbal and written
Strong sense of ownership
If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!
We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
Full-Time Employees at Cohere enjoy these Perks:
🤝 An open and inclusive culture and work environment
🧑💻 Work closely with a team on the cutting edge of AI research
🍽 Weekly lunch stipend, in-office lunches & snacks
🦷 Full health and dental benefits, including a separate budget to take care of your mental health
🐣 100% Parental Leave top-up for up to 6 months
🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
✈️ 6 weeks of vacation (30 working days!)
