Why This Job is Featured on The SaaS Jobs
This Product Marketing Manager role stands out in SaaS because it sits at the intersection of AI infrastructure and enterprise go-to-market. With frontier models positioned for developers and business buyers, the work naturally spans technical product narratives and commercial adoption—an increasingly common pattern as SaaS products embed LLM capabilities like RAG and agents. It’s also a reminder that “product marketing” in modern SaaS often functions as a connective layer across product, sales, and leadership.
For a long-term SaaS career, the role offers durable leverage: translating complex functionality into positioning, orchestrating launches from beta to GA, and building enablement that shapes how revenue teams communicate value. The emphasis on competitive analysis and ongoing optimization maps directly to how SaaS companies iterate messaging as products, markets, and buyer expectations evolve. Experience gained here tends to transfer well across B2B SaaS categories where technical differentiation matters.
This is best suited to a marketer who enjoys cross-functional influence and can move between technical depth and clear market framing. It will fit someone comfortable owning narrative and execution, while working closely with product managers and sales stakeholders to keep messaging consistent across the customer journey.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Who are we?
Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.
Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.
Join us on our mission and shape the future!
The Product Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth. They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey.
This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness. The Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives.
They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation.
In this role you will:
Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
Ensure consistency in brand voice and tone across all content
Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
Oversee strategic product launches from beta thru GA, ensuring targets are met
Enable sales teams at all levels on Cohere’s value proposition and messaging
Conduct competitive analysis to inform product development, pricing, and marketing activities
This career opportunity may be a good match for you if you have:
Experience with LLMs and RAG
5+ years of product marketing experience in Enterprise software and SaaS
High level of technical acumen and understanding of complex technologies
Ability to operate in a fast-moving and constantly changing environment
Strong interpersonal skills with a strong sense of conviction and diplomacy
Strong communication skills, verbal and written
Strong sense of ownership
If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!
We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
Full-Time Employees at Cohere enjoy these Perks:
🤝 An open and inclusive culture and work environment
🧑💻 Work closely with a team on the cutting edge of AI research
🍽 Weekly lunch stipend, in-office lunches & snacks
🦷 Full health and dental benefits, including a separate budget to take care of your mental health
🐣 100% Parental Leave top-up for up to 6 months
🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
✈️ 6 weeks of vacation (30 working days!)
