Why This Job is Featured on The SaaS Jobs
Paid social remains one of the most measurable levers in B2B SaaS, especially on LinkedIn where targeting, creative, and funnel intent intersect. This role stands out because it sits inside an in-house paid digital function and spans multiple platforms, suggesting a setup where campaign craft, experimentation, and reporting discipline matter as much as media buying.
For a SaaS marketer, the career value is in owning the full lifecycle of paid social: translating strategy into execution, shaping audiences, partnering with creative, and turning performance signals into iterative improvements. The emphasis on A/B testing, platform-change awareness, and workflow automation aligns with how modern SaaS teams build repeatable acquisition systems and maintain efficiency as channels mature.
This position fits someone who prefers clear ownership and is comfortable operating with a mix of direction and autonomy. It will suit a practitioner who enjoys analytical problem-solving and can brief design and content partners with specificity, rather than treating creative as an afterthought. It also aligns with professionals who want to deepen B2B demand-generation skills while broadening beyond a single channel.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Role:
We are looking for a proactive and self-driven Paid Social Specialist to join Wrike’s in-house Paid Digital team. You’ll independently plan, launch, and optimize campaigns across LinkedIn (key focus), Meta, Reddit, and YouTube. This role requires strong ownership, analytical thinking, and a proactive mindset. This is an exciting opportunity to work on full-funnel paid social initiatives, including high-visibility brand and bottom-of-funnel campaigns.
Your Impact:
- Own paid social campaigns from ideation to execution - audience building, briefs for content and design teams, setup, optimization, and reporting.
- Manage LinkedIn campaigns end-to-end; support Meta, Reddit, and YouTube campaigns where relevant.
- Translate strategy into execution: take direction from your Team Lead and Director and drive day-to-day delivery.
- Develop new creative ideas and propose angles, hooks, formats, and briefs that inspire design and content teams.
- Analyze performance trends and provide clear recommendations for improvements.
- Stay informed about B2B social trends, benchmarks, creative patterns, and platform changes and actively bring this knowledge into your work.
- Drive experimentation through A/B tests, new formats, and platform innovations to continuously improve results.
- Explore and implement new AI tools, automation, and best practices to streamline workflows and enhance campaign efficiency.
Your Qualifications:
- 2+ years of hands-on Paid Social experience, especially with LinkedIn Ads. Experience with Meta, Reddit, or YouTube is a plus. Experience in a B2B company is a plus.
- Strong execution skills and the ability to take direction and independently build, launch, and manage campaigns.
- Curiosity and a genuine interest in creative testing, storytelling, and improving ad quality.
- Strong communication skills and comfort working cross-functionally with design and content teams.
Standout Qualities:
- Familiarity with Excel and BI analytics tools, or a willingness to learn them during onboarding, since these are used to track performance.
- Experience using or eagerness to use AI for creative brainstorming, audience insights, or workflow automation.
- A self-driven learning mindset - staying up to date with B2B social trends, benchmarks, platform updates, and best practices is essential for success in this role.
What’s Next?
- Interview with the Recruiter
- Home test
- Technical Interview
- Final Interview
Perks of working at Wrike:
- Health insurance for you and your family
- SIM card with unlimited internet access for employees (provided during your employment)
- 25 paid vacation days
- 5 uncertified sick days per year
- 10 fully-paid continuous working days of sick leave per year
- School allowance of up to €600 per month (for children at school age)
- Up to 18 weeks of fully-paid maternity leave
- 2 weeks of fully paid paternity leave. 2 additional weeks which are provided by Wrike of fully paid paternity leave will be available for employees after 6 months of continuous service
Your recruitment buddy will be Arjola Stejskal, Talent Acquisition Specialist
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