About the Role:
We are looking for a proactive and self-driven Paid Social Specialist to join Wrike’s in-house Paid Digital team. You’ll independently plan, launch, and optimize campaigns across LinkedIn (key focus), Meta, Reddit, and YouTube. This role requires strong ownership, analytical thinking, and a proactive mindset. This is an exciting opportunity to work on full-funnel paid social initiatives, including high-visibility brand and bottom-of-funnel campaigns.
Your Impact:
- Own paid social campaigns from ideation to execution - audience building, briefs for content and design teams, setup, optimization, and reporting.
- Manage LinkedIn campaigns end-to-end; support Meta, Reddit, and YouTube campaigns where relevant.
- Translate strategy into execution: take direction from your Team Lead and Director and drive day-to-day delivery.
- Develop new creative ideas and propose angles, hooks, formats, and briefs that inspire design and content teams.
- Analyze performance trends and provide clear recommendations for improvements.
- Stay informed about B2B social trends, benchmarks, creative patterns, and platform changes and actively bring this knowledge into your work.
- Drive experimentation through A/B tests, new formats, and platform innovations to continuously improve results.
- Explore and implement new AI tools, automation, and best practices to streamline workflows and enhance campaign efficiency.
Your Qualifications:
- 2+ years of hands-on Paid Social experience, especially with LinkedIn Ads. Experience with Meta, Reddit, or YouTube is a plus. Experience in a B2B company is a plus.
- Strong execution skills and the ability to take direction and independently build, launch, and manage campaigns.
- Curiosity and a genuine interest in creative testing, storytelling, and improving ad quality.
- Strong communication skills and comfort working cross-functionally with design and content teams.
Standout Qualities:
- Familiarity with Excel and BI analytics tools, or a willingness to learn them during onboarding, since these are used to track performance.
- Experience using or eagerness to use AI for creative brainstorming, audience insights, or workflow automation.
- A self-driven learning mindset - staying up to date with B2B social trends, benchmarks, platform updates, and best practices is essential for success in this role.
What’s Next?
- Interview with the Recruiter
- Home test
- Technical Interview
- Final Interview
Perks of working at Wrike:
- Health insurance for you and your family
- SIM card with unlimited internet access for employees (provided during your employment)
- 25 paid vacation days
- 5 uncertified sick days per year
- 10 fully-paid continuous working days of sick leave per year
- School allowance of up to €600 per month (for children at school age)
- Up to 18 weeks of fully-paid maternity leave
- 2 weeks of fully paid paternity leave. 2 additional weeks which are provided by Wrike of fully paid paternity leave will be available for employees after 6 months of continuous service
Your recruitment buddy will be Arjola Stejskal, Talent Acquisition Specialist
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