Why This Job is Featured on The SaaS Jobs
Field marketing remains a core lever in B2B SaaS, particularly where pipeline creation depends on reaching defined buyer groups through regional programs and partner channels. This Field Marketing Specialist role stands out because it sits at the operational centre of events, webinars, and co-marketing motions, with clear touchpoints into the systems that connect activity to revenue (registration flows, tracking, and CRM hygiene).
From a SaaS career perspective, the position builds durable fundamentals: turning a program brief into execution, managing the handoffs between marketing and sales, and learning how attribution is maintained through tools like Salesforce and common marketing automation platforms. The mix of vendor coordination, landing-page setup, and lead management is practical training for moving into field marketing management, partner marketing, or marketing operations within subscription businesses.
This role is best suited to an early-career marketer who prefers structured work, high attention to detail, and cross-functional coordination. It will appeal to someone who wants hands-on exposure to go-to-market mechanics rather than purely creative brand work, and who is comfortable supporting multiple stakeholders while learning the rhythms of SaaS pipeline programs.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the role
The Field Marketing Specialist role is ideal for someone early in their marketing career who wants to learn from experienced field marketing managers and build a strong foundation in regional and partner marketing. You will support planning and execution across the US and assist with logistics, swag sends, coordination with vendors, registration management, lead uploads, and event follow up. This role provides hands-on experience in a fast paced environment where you will work closely with field marketing managers, sales teams, and partners.
This is a great opportunity for someone who is highly organized, eager to learn, collaborative, and excited to support high impact field programs in enterprise cybersecurity.
What you'll do
Support event and program logistics. Assist field marketing managers with planning and executing events including CISO dinners, roundtables, regional conferences, sports events, and partner activities. Help coordinate venues, catering, shipping, collateral, staffing, setup, and onsite needs.
Manage swag and gifting. Own swag sends for customer and prospect programs including inventory tracking, ordering, shipping, and partner coordination.
Create landing pages. Build simple program landing pages for webinars, field events, partner activities, and regional campaigns. Ensure pages are accurate, on brand, and set up with correct tracking.
Create outreach sequences and communication assets. Build event invites for sales, create Outreach or similar platform sequences, prepare follow up emails for SDRs and AEs, and ensure messaging aligns with event goals and target personas.
Support registration and attendee management. Maintain registration lists, coordinate pre event communication, and ensure attendee information is accurate in Salesforce.
Assist with lead uploads and follow up steps. Enter leads into Salesforce, work with marketing operations to ensure proper tracking, and coordinate follow up steps with SDRs and AEs.
Partner with sales teams. Work closely with AEs and CAMs to support activities aligned to regional goals. Help gather account insights, prepare event briefing materials, and ensure sales teams have what they need before and after each program.
Support partner marketing activities. Assist with co branded events, partner logistics, and coordination with VARs and alliance partners.
Support reporting and tracking. Help document program performance, gather basic metrics, and maintain program sheets. Assist field marketing managers with budget tracking and vendor invoices.
Learn and use marketing tools. Support data entry and campaign setup within Salesforce, HubSpot or Marketo, Outreach, and Goldcast while building confidence in core field marketing systems.
Who you are
We’re looking for an organized, detail-oriented marketer who can support the smooth execution of field and event marketing programs. You thrive in a fast-paced environment, manage multiple tasks with ease, and communicate clearly with cross-functional teams.
You’re a great fit if you:
Are excited to help with event logistics such as venues, catering, swag, and setup and are willing to learn how everything comes together.
Are comfortable helping with swag and gifting programs, including tracking inventory, placing orders, and coordinating shipments (training provided).
Are comfortable learning to build landing pages and making sure basic details and tracking are correct.
Can help create event invites, outreach messages, and follow-up emails.
Can keep attendee lists organized and help with registration and pre-event communication.
Are open to learning how to enter leads into Salesforce and support follow-up steps for the sales team.
Enjoy working with others and want to support Sales and partners on regional programs.
Can help gather simple metrics, keep program sheets updated, and assist with basic budget or vendor tasks.
Have experience or are eager to learn new marketing tools such as Salesforce, HubSpot/Marketo, Outreach, Goldcast.
Willingness to travel for events in and out of region (up to 20%)
Joining Cyberhaven is a chance to revolutionize data security. Traditional tools fall short, but we’ve reimagined protection with AI-enabled data lineage that analyzes billions of workflows to understand data, detect risk, and stop threats. Backed by $250M from leading investors like Khosla and Redpoint, our team includes leaders who built industry-defining technologies at CrowdStrike, Palo Alto Networks, Meta, Google, and more. This role lets you shape the future of data security, alongside experts driven to help customers protect their most valuable information.
Cyberhaven is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
