Why This Job is Featured on The SaaS Jobs
This role stands out in the SaaS landscape because it sits at the intersection of product storytelling and platform adoption—work that becomes increasingly consequential as software moves from niche users to broad, mainstream audiences. An in-house creative studio role at a company shipping widely discussed AI products signals a setting where narrative needs to keep pace with rapid product iteration, new use cases, and heightened public attention.
For a SaaS career, the long-term value is in building fluency across the full lifecycle of go-to-market communication: launches, campaigns, and always-on channels, while staying tightly connected to product and comms partners. Experience shaping messaging frameworks and translating technical capability into clear, human-centered language tends to transfer well across SaaS categories, especially where differentiation depends on explaining “what it does” and “why it matters” in practical terms.
The position is best suited to senior writers who prefer high ownership and collaborative development, and who can move between conceptual work and editorial precision without losing consistency of voice. It will likely fit professionals who enjoy ambiguity in emerging product areas and who are motivated by cross-functional proximity to product decisions rather than purely agency-style execution.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Team
OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make surethe work behind that idea is understood, as it leaves the lab and meets the world.
This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told,in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning.
About the Role
We’re looking for an experienced Copywriter to join our growing in-house creative team. In this role, you’ll help define the voice of OpenAI at a moment when the story is still being written. You’ll concept and write across campaigns, product launches, and cultural moments, working closely with design, product, and comms from the start.
To us, creativity is a team sport. Ideas get better when you talk them through and build on each other’s thinking. We value curiosity over certainty, kindness over ego, and the ability to balance craft with decisiveness.
In this role, you will:
Lead and shape storytelling across brand campaigns, stories, and social content
Own narrative direction for key initiatives and creative workstreams
Translate OpenAI’s products and use cases into emotionally resonant, human-centered narratives
Develop campaign concepts, messaging frameworks, and story arcs that align with brand strategy
Partner deeply with design, motion, production, and agency teams to bring ideas to life
Collaborate with Product, Comms, and Marketing to ensure narrative consistency and impact
Manage multiple complex projects simultaneously with clarity and confidence
Evolve and steward OpenAI’s voice and tone across channels
Provide strategic narrative input into campaign planning and creative development
You might thrive in this role if you:
Have 10+ years of experience writing for brands, gained at a creative agency known for creative excellence and/or in-house at a modern technology company, with experience in both strongly preferred
Are a senior-level writer and storyteller with experience leading narrative strategy for campaigns and brand initiatives
Have the ability to operate autonomously and drive work forward in fast-paced environments
Have deep fluency in product storytelling and real-world use cases
Are a strong conceptual thinker with exceptional writing craft
Have experience partnering cross-functionally with creative and strategic teams
Have the ability to balance creative ambition with clarity, precision, and accessibility
Have strong project ownership and organizational skills
Have an excellent sense of voice, tone, rhythm, and structure
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
