Why This Job is Featured on The SaaS Jobs
This Social Content Creator role stands out in the SaaS ecosystem because it sits at the intersection of product-led narratives and developer/enterprise audiences—an increasingly important mix as AI-native SaaS categories mature. The remit spans established channels like X and LinkedIn while also leaving room to test emerging platforms, reflecting how modern SaaS brands build distribution alongside product adoption.
From a career standpoint, the work builds durable SaaS marketing leverage: translating complex, technical value into clear positioning; developing platform-specific creative systems; and using performance signals to iterate. Regular collaboration with Product, Design, and broader Marketing also mirrors how high-performing SaaS orgs align launches, messaging, and community attention without relying on a single campaign cycle.
This is best suited to a content professional who prefers owning end-to-end social output—strategy, execution, and measurement—while staying close to evolving tooling (including AI-assisted workflows). It will particularly fit someone who enjoys balancing craft with analytics, and who wants to deepen fluency in communicating technical products to multiple stakeholder audiences in a remote setting.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Who are we?
Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.
Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.
Join us on our mission and shape the future!
About the Role
Cohere is seeking a creative and strategic Social Content Creator to elevate our brand presence across social media platforms, including X, LinkedIn, and emerging channels. This role is perfect for a digital storyteller passionate about crafting engaging content that resonates with diverse audiences and strengthens our brand identity in the AI space.
Key Responsibilities
Develop and execute content tailored to each platform (X, LinkedIn, etc.), ensuring a consistent yet platform-specific brand voice.
Create a variety of content types, including text, visuals, and videos, optimized for social media engagement.
Stay ahead of trends and leverage AI tools for content ideation, generation, and performance analysis.
Collaborate with cross-functional teams (Design, Marketing, Product) to align social content with broader campaigns and product launches.
Establish and grow Cohere's presence on new platforms, experimenting with innovative formats and strategies.
Monitor social media analytics to refine content approaches and enhance audience engagement.
What We're Looking For
Experience: 3-5 years in social media content creation, with a strong portfolio showcasing platform-specific strategies and audience growth at a tech company or similar organization.
Creativity: Ability to produce engaging content that stands out in a crowded digital landscape–from end to end, including copywriting and asset creation.
Strategic thinking: Skill in analyzing trends, audience behavior, and performance to inform decisions.
Adaptability: Comfort experimenting on new platforms and adjusting strategies based on emerging trends and technologies.
Collaboration: Excellent teamwork skills, with the ability to work closely with designers, writers, marketers, PR, and product teams.
AI curiosity: Interest in leveraging AI tools for content creation and optimization, even without prior experience.
Why Cohere?
Impactful work: Shape the voice of a leading AI company and engage with a global audience of tech enthusiasts, business leaders, and AI experts.
Innovative environment: Join a team that values creativity, experimentation, and staying ahead of digital trends.
Growth opportunities: Be part of a growing team with opportunities to explore new platforms and strategies.
Flexible culture: Enjoy remote work flexibility and a collaborative, supportive atmosphere.
Bonus Points
Experience with AI-powered content tools.
Familiarity with analytics tools for tracking social media performance.
A finger on the pulse of social trends and experience creating multimedia content.
If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!
We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
Full-Time Employees at Cohere enjoy these Perks:
🤝 An open and inclusive culture and work environment
🧑💻 Work closely with a team on the cutting edge of AI research
🍽 Weekly lunch stipend, in-office lunches & snacks
🦷 Full health and dental benefits, including a separate budget to take care of your mental health
🐣 100% Parental Leave top-up for up to 6 months
🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
✈️ 6 weeks of vacation (30 working days!)
