Marketing Automation Manager
Department: Marketing
Employment Type: Full Time
Location: Denver, CO
Reporting To: Amanda Smith
Compensation: $95,000 - $112,500 / year
Description
Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time, and money. We do this through the power of maps.
Our customers use Propeller’s integrated hardware and software products to capture accurate 3D versions of their worksites. With over 50,000 worksites worldwide using Propeller’s smart survey technology, we empower project teams to map, measure, and manage site activity.
Propeller empowers everyone to approach, own, and solve problems creatively. We’re data nerds who care about impact, honesty, and each other. We take pride in being a great place to work. We are proud to be recipients of
BI Group's Excellence in Customer Experience award and
Inspiring Workplaces of Australasia, being recognized as a
Fast Company and
BuiltIn Best Place to Work. You can learn more about us on
Glassdoor.
What You'll Do
Marketing Automation & Campaign Execution:
- Develop and refine dynamic and scalable marketing automation campaign content with an emphasis on meeting conversion goals and understanding prospects journey.
- Develop and optimize campaign templates, workflows, and audience segmentation strategies to maximize lead engagement and conversion.
- Build automated emails, nurtures, triggered workflows, and multi-channel campaigns
- Use personalization and behavioral triggers to improve engagement and funnel velocity
Operational Excellence & Optimization:
- Own lead segmentation and lifecycle strategy in HubSpot, including CRM hygiene and tagging logic.
- Create, test, and continuously optimize automated workflows to enhance customer journeys, personalize experiences, and streamline CRM processes.
- Serve as the internal marketing automation consultant — training and upskilling global marketers on HubSpot best practices
- Build and maintain dashboards within HubSpot to track journey performance and marketing impact on pipeline and revenue
- Identify opportunities to automate manual processes and increase speed-to-lead
Analytics & Performance Management:
- Ensure compliance with data privacy regulations (e.g., CAN-SPAM, CASL, GDPR) in collaboration with IT and legal teams.
- Maintain a high-quality database with scalable tagging and segmentation strategies
- Implement tracking and tagging and analyze and report on marketing campaign performance to make data-driven optimization recommendations.
- Identify opportunities for scalability of new campaigns or enhancements to existing strategies that align with revenue goals and improve the experience of prospective, current, or past program participants.
- Track, analyze, and report on CRM and campaign KPIs to measure success, identify trends, and recommend actionable improvements.
Some KPIs you’ll be responsible for:
- Funnel velocity + lifecycle conversion performance
- Campaign contribution to pipeline and revenue
- Database health / compliance indicators
This is a hybrid position that requires 2 days in the office per week, on average, in Denver, Colorado. There are no travel requirements for this position.
Your Skills
- 2+ years experience as HubSpot Super Admin
- Proven ability to design and optimize lead lifecycle frameworks and funnel visibility
- Strong understanding of CRM data structures and how lifecycle automation supports sales productivity
- Expertise in audience segmentation, consent compliance, and database management
- Ability to translate technical solutions into compelling business value
- Analytical mindset — able to translate insights into scaled improvements
- Nice to have experience in other platforms: Braze, Gainsight, Vero
Benefits
- Fully paid employee United Platinum PPO medical, dental, and vision coverage
- 20 days paid vacation time per year with no accrual or carryover cap
- 3% non-elective employer contribution to 401(k)
- Employee share options
- Professional development budget and leave
- The opportunity to take part in our mentorship program
- Monthly telephone and/or internet allowance
- Paid primary & secondary parental leave policies
- Hybrid work arrangements and WFH equipment provided
The salary range offered for this role is $95,000.00-$112,500.00. This range is tied to the market for this job in Colorado. Any salary offer extended will be based on skills, knowledge and experience.
