Why This Job is Featured on The SaaS Jobs
Brand design leadership roles in SaaS matter most when they translate a product story into a coherent system across channels, and this Director, Brand Design position sits squarely in that intersection. Intercom is a well known SaaS company where brand is expected to operate alongside product and go to market, not as a downstream service function. The remit spans touchpoints and stakeholders, signaling a mature brand surface area and a need for consistency at scale.
For a career built in SaaS, the role offers durable experience in making brand work measurable and operational. Leading a brand design org while partnering with product, comms, and demand functions develops the kind of cross functional fluency that carries across SaaS categories. The emphasis on systems, standards, and governance also maps to how SaaS companies maintain velocity as they add products, markets, and teams.
This role tends to suit senior design leaders who prefer setting direction while staying close to execution quality. It fits someone comfortable aligning executives, codifying a brand system, and building a team that can deliver repeatably across campaigns and environments. It will appeal to candidates who see brand as an instrument of product narrative and business clarity in a SaaS context.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
What’s the opportunity?
We’re seeking a visionary Director of Brand Design to define, evolve, and amplify the creative direction of the Intercom brand across every touchpoint. This is a rare opportunity to drive brand impact at scale - setting the bar for how Intercom shows up globally, leading a world-class team, and shaping the future of one of the most recognizable brands in SaaS.
In this role, you will lead and inspire a high-performing team of Brand Designers and Managers, crafting a cohesive, innovative, and scalable brand identity. You’ll partner with senior executives across marketing, product, communications, and workplace experience to ensure design is not only beautiful—but strategic, measurable, and a key driver of business growth.
You’ll be part of a forward-thinking design culture at Intercom, where creativity is valued at the highest levels of leadership. Our CEO is a former designer, and design is deeply embedded in how we solve problems and build for our customers. Intercom is a design-led company, and this role is a cornerstone of that commitment.
This is a senior leadership role with significant ownership and influence. You’ll have the visibility, resources, and runway to do the best work of your career.
What will I be doing?
This is a strategy-first role, with oversight of both vision and execution.
- Set the long-term creative vision for Intercom’s brand and guide its evolution across all channels and touchpoints.
- Lead, mentor, and scale a high-performing brand design organization—empowering both managers and ICs to do their best work.
- Define and elevate the Intercom brand system, ensuring cohesion, creativity, and innovation across digital, experiential, and physical environments.
- Partner closely with senior executives across Marketing, Product Marketing, Communications, Demand Generation, and Workplace to deliver integrated brand experiences that drive measurable impact.
- Establish and refine creative standards, processes, and systems to enable efficient delivery at scale while protecting creative excellence.
- Advocate for the role of brand and design as strategic business drivers, connecting creative excellence to measurable outcomes.
- Own and evolve the Intercom brand book and visual identity guidelines—ensuring consistent global application.
- Recruit, develop, and retain top design talent, fostering a culture of creativity, accountability, and growth.
- Leverage data and insights to continually refine how design contributes to awareness, engagement, and growth.
What skills do I need?
- 10+ years of experience in brand design, including 5+ years leading and scaling design teams in high-growth, cross-functional environments.
- Proven track record of shaping and evolving high-profile brand systems at scale.
- Exceptional creative direction and design execution skills with a strong portfolio of system-level, strategic brand work.
- Deep expertise in brand strategy, identity systems, and translating design across diverse environments.
- Demonstrated success leading cross-functional initiatives and aligning senior stakeholders around a shared creative vision.
- Comfortable navigating complexity, ambiguity, and organizational change at the executive level.
- Excellent communication and storytelling skills—you can influence, inspire, and align leaders and teams at all levels.
- Strong systems thinking—able to scale design through documentation, process, and tooling without sacrificing creativity.
- A sharp eye for craft, detail, and consistency.
Bonus skills & attributes
- Experience leading in-house brand studios at product-led companies.
- Background in illustration, motion, or creative technology.
- Experience driving large-scale internal brand campaigns or corporate narrative efforts.
- Knowledge of performance marketing principles and how brand influences demand.
Benefits
We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us.
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews—great work is rewarded!
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for Intercomrades, friends, and family!
Proof of eligibility to work in the United States is required.
The base salary range for candidates within the San Francisco Bay Area is $235,800 – $281,650. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
