Why This Job is Featured on The SaaS Jobs
Amplitude sits in the product analytics segment of B2B SaaS, and this role is anchored in experimentation, a category where value is proven through measurable lifts in activation, retention, and conversion. Featuring a Product Marketing Manager focused on experimentation highlights how SaaS platforms increasingly compete on workflow outcomes and decision velocity, not just feature breadth. The remit connects directly to how modern SaaS companies package and communicate iterative product value to both technical and business stakeholders.
From a SaaS career standpoint, the work builds durable go to market muscles that translate across categories: positioning for multiple personas, launch orchestration across a portfolio, and tight feedback loops between product usage signals and market narrative. The emphasis on enablement assets and adoption measurement reflects how SaaS growth depends on repeatable messaging systems that support land and expand, not one time campaigns. Experience here tends to sharpen judgment around what truly differentiates in crowded software markets.
This role fits marketers who prefer cross functional operating models and can move between strategy and production without losing rigor. It will suit someone comfortable translating technical concepts into clear customer language, and who values evidence based iteration through insights, field feedback, and performance metrics.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Role & Team
We’re looking for a Product Marketing Manager to help drive go-to-market strategy and execution for our experimentation products at Amplitude. This is a high-impact role that sits at the intersection of product, sales, and marketing—perfect for a strategic and creative solutions marketer who thrives in a fast-paced, collaborative environment.
In this role, you'll partner with cross-functional leaders to define positioning, launch new innovations, and drive customer adoption across our expanding product portfolio of experimentation products.
As a Product Marketing Manager, you will:
- Develop and own product-level messaging and positioning across products, key personas and use cases.
- Create and maintain high-impact content and sales enablement assets (e.g., pitch decks, one-pagers, case studies) to support GTM efforts.
- Partner cross-functionally with product, sales, customer success, and demand gen to align GTM with market needs and buyer journeys.
- Drive integrated launches and campaigns to maximize impact and drive land and expand.
- Analyze customer insights, product usage data, and market trends to inform solution development and positioning strategy.
- Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging.
- Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption, and field feedback.
Minimum Qualifications:
- 5+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments.
- Proven success in product marketing or similar product marketing role in scaling adoption with enterprise customers.
- Experience with experimentation products (AB testing, feature experimentation or feature flags) a plus.
- Strong storytelling skills and ability to translate technical concepts into compelling messaging.
- Experience working closely with product, demand gen, brand and sales teams.
- Skilled in customer research, market segmentation, and competitive intelligence.
- Adept at building sales tools and working with enablement teams.
- Excellent project management and cross-functional leadership abilities.
Preferred Qualifications:
- Hands-on experience with digital analytics and Amplitude a plus
- Savvy with AI tools and a desire to readily leverage these tools to scale.
- Familiarity with analytics tools such as Amplitude or similar platforms.
- Solid technical chops and an ability to quickly dive in and learn new technologies.
- Hands-on experience with customers and full-funnel marketing.
Who We Are
The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.
The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.
We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
- Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- We were recognized in the Newsweek Excellence Index 2024.
- Our customers love us! They've said we're the #1 product analytics solution for 19 quarters in a row on G2.
- We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
- We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
- We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
- We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
- We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
- Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
This role is eligible for equity, benefits and other forms of compensation.
Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $166,000 - $250,000 total target cash (inclusive of bonus or commission)
Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $185,000 - $278,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $185,000 - $278,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $166,000 - $250,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $166,000 - $250,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.
