Why This Job is Featured on The SaaS Jobs
This Marketing Events Specialist role sits at an intersection that matters in modern SaaS: turning a technical product story into real-world pipeline through conferences, workshops, executive dinners, and community formats like hackathons. With the company building AI infrastructure for developers and enterprises, events are positioned as a practical channel for reaching both technical evaluators and business stakeholders, where product credibility is often established in person and through hands-on experiences.
From a SaaS career standpoint, the remit provides durable exposure to how go-to-market teams operationalise demand generation across regions and segments. The work touches the systems and measurement layer that many SaaS companies standardise on, including marketing automation and CRM workflows, enabling a clearer understanding of attribution, follow-up motion, and how field activity connects to revenue processes. It also builds cross-functional fluency by coordinating with sales, operations, and engineering around messaging, content, and logistics.
This role tends to suit a mid-level operator who enjoys structured execution, vendor management, and running multiple workstreams with tight timelines. It is a strong match for someone who prefers measurable outcomes, is comfortable collaborating across technical and commercial teams, and wants a GTM skill set that transfers across product-led and enterprise SaaS environments.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Who are we?
Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.
Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.
Join us on our mission and shape the future!
Why this role?
Cohere is on a mission to revolutionize Generative AI, and we are seeking a Marketing Events Specialist to play a vital role in our journey.
In this intermediate level career opportunity one will enjoy an exciting challenge, combining event management expertise with the fascinating world of artificial intelligence.
In this role, you will create and execute memorable international events that engage our target audience and drive business growth through lead generation and revenue growth. Your primary responsibility is to ensure the seamless organization and success of events, including industry conferences, workshops, executive and sales dinners, product launches, hackathons, speaking engagements and networking sessions. You will collaborate closely with the Marketing, Sales, Operations, and Engineering teams to align event strategies and content with Cohere’s overall marketing goals.
As our Marketing Events Specialist, you will:
Develop a comprehensive event plan and timeline, including budget, venue selection, logistics, and promotional activities.
Source and manage external vendors and suppliers, negotiate contracts, and ensure timely deliveries and services.
Handle event registration, attendee communication, and guest list management.
Coordinate travel arrangements and accommodations, including international travel coordination for speakers, sponsors and internal staff.
Manage onsite hands-on event setup, including audio-visual requirements, staging, and branding materials.
Ensure effective pre- and post-event communication, sending invitations, reminders, and follow-up emails.
Use Marketo and Salesforce to monitor event performance, track attendance, gather feedback, and analyze event data to measure success.
Assist in creating event-related content for social media and the company website.
Coordinate various marketing event activities, such as content creation, email marketing, and social media campaigns, to promote partner collaborations.
Collaborate with the Design team to produce visually appealing and on-brand event campaign assets.
Manage the distribution of marketing collateral and promotional materials to relevant channels and partners.
Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies to continuously improve campaign effectiveness.
Handle campaign-related administrative tasks, including budget tracking, invoice processing, and maintaining organized records.
This career opportunity may be a good match for you if you have:
3+ years of experience in event management in the tech space is essential.
A bachelor’s degree in marketing, communications or a diploma in event management.
Excellent project management skills with a proven ability to handle multiple events simultaneously. Strong attention to detail and exceptional organizational skills required.
Must be able to travel 20% and eligible for international travel. Must possess a valid passport and have the ability to obtain any necessary travel documents.
Must be able to lift and carry 25 lbs, event setup and material handling is required.
Must be flexible to work outside of regular business hours, including some weekends, as events require.
Proficiency in marketing automation software, email marketing platforms, and social media management tools.
Outstanding communication skills, both written and verbal, with the ability to collaborate effectively with internal teams and external partners.
If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!
We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
Full-Time Employees at Cohere enjoy these Perks:
🤝 An open and inclusive culture and work environment
🧑💻 Work closely with a team on the cutting edge of AI research
🍽 Weekly lunch stipend, in-office lunches & snacks
🦷 Full health and dental benefits, including a separate budget to take care of your mental health
🐣 100% Parental Leave top-up for up to 6 months
🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
✈️ 6 weeks of vacation (30 working days!)
