Why This Job is Featured on The SaaS Jobs
Tabs sits in a common modern SaaS category where product value is amplified through integrations, accounting ecosystems, and platform narratives. As an AI-native revenue platform for finance and accounting teams, it operates in a space where partner motions can materially shape adoption because buyers often evaluate tools alongside adjacent systems for billing, collections, and compliance workflows. For a company founded in 2023, formalising how “better together” stories reach the market is a meaningful lever in establishing category clarity.
For SaaS marketers, partner marketing is one of the most transferable ways to build GTM range across product, sales enablement, and lifecycle outcomes. Owning segmentation, positioning, launches, and internal enablement creates exposure to how pipeline is influenced by ecosystem distribution, not only direct demand generation. The role also builds practical fluency in turning integrations into repeatable messaging frameworks and measurable programs, a skill set that maps well to platform, product marketing, and broader GTM leadership paths in B2B software.
This role tends to suit someone who prefers building operating structure where processes are still being defined and who is comfortable coordinating across Product, Partnerships, Sales, and Customer Success. It also fits a marketer motivated by clear attribution and by the craft of translating technical integration value into market-facing narratives.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Tabs is the leading AI-native revenue platform for modern finance and accounting teams. Tabs agents automates the entire contract-to-cash lifecycle, including billing, collections, revenue recognition, and reporting, to help teams eliminate manual work and accelerate cash flow.
High-growth companies like Cursor and Statsig rely on Tabs to generate invoices directly from contracts, reconcile payments in real time, and automate ASC 606 compliance.
Founded in 2023, Tabs has raised over $91 million from Lightspeed Venture Partners, General Catalyst, and Primary. The team is headquartered in New York and brings deep expertise in finance and AI.
About the Role
The Partner Marketing Manager will build and own Tabs’ partner go-to-market strategy from the ground up, defining how product, accounting, and ecosystem partnerships show up across positioning, launches, and revenue motions. This role will directly impact pipeline growth, product adoption, and platform differentiation by turning integrations and partnerships into clear, scalable “better together” narratives that support Tabs’ core revenue platform.
What You’ll Do
Own the end-to-end go-to-market strategy for product, accounting, and ecosystem partners, including segmentation, positioning, and launch planning.
Craft clear, scalable “better together” positioning that communicates joint value and reinforces Tabs’ platform story.
Develop a deep understanding of partner personas and how Tabs’ products and integrations serve their workflows.
Lead and execute joint partner launches and co-marketing initiatives across campaigns, content, and partner-specific assets.
Enable Sales and Customer Success with playbooks, battlecards, training, and collateral that drive pipeline, adoption, and expansion.
Build repeatable partner marketing infrastructure: frameworks, templates, launch processes, reporting, and partner event strategy to scale GTM motion.
Who You Are
5+ years of experience in partner marketing, product marketing, or ecosystem GTM roles at high-growth B2B software companies
Experience operating in early-stage or rapidly scaling environments where GTM motions and processes are still being built
Proven experience owning or contributing to partner go-to-market strategy across product, platform, or integration partners
Track record of leading partner launches or co-marketing initiatives that drove measurable pipeline, adoption, or revenue impact
Experience collaborating cross-functionally with Product, Partnerships, Sales, and Customer Success to deliver GTM outcomes
Perks and Benefits (Full-time Employees)
Competitive compensation and equity
Unlimited PTO
Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
Lunch provided via Sharebite, plus dinner for any later office days.
Parental leave up to 12 weeks
Tax free commuter and parking benefits
Voluntary insurances (Life, Hospital, Critical Illness, Accident)
Employee Assistance Program (Rightway)
401k
Tabs is an equal opportunity employer. We welcome teammates of all identities and do not discriminate on the basis of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic. We’re committed to creating an environment where everyone can grow, contribute, and feel comfortable being themselves.
