Why This Job is Featured on The SaaS Jobs
Marketing Operations roles are increasingly central in SaaS, where pipeline health depends on clean data, reliable attribution, and disciplined automation across channels. This position sits at the intersection of marketing systems and revenue execution, anchored in Marketo and tightly connected to Salesforce and adjacent martech tools. In a product-led, metrics-driven environment, that combination signals work that directly affects how demand is captured, qualified, and routed.
For a long-term SaaS career, the value here is in building repeatable operating leverage. Ownership of lead lifecycle design, scoring, consent management, and deliverability creates durable expertise that translates across B2B SaaS categories. The emphasis on integrations, troubleshooting sync issues, UAT, and reporting also develops the systems thinking needed to scale processes without breaking data integrity, a recurring challenge as SaaS teams add tools and regions.
This role tends to suit operators who prefer structured problem solving over campaign ideation, and who enjoy being the point of accountability for how marketing systems behave in production. It aligns well with experienced practitioners looking to deepen platform mastery while partnering closely with IT, analytics, and campaign teams to standardize workflows and measurement.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Job Description
As a Marketo Administrator, you will be responsible for managing and optimizing our marketing automation platform (MAP) to drive seamless marketing operations.
You will oversee lead management, data quality, system integrations, reporting and user administration, ensuring effective campaign execution and alignment with business goals.
Key Responsibilities:
Marketo Administration & Integration
- Manage Marketo user roles, permissions, and audit trails, ensuring secure and structured access.
- Oversee and optimize MAP integrations with Salesforce (SFDC), data enrichment platforms, and other Martech tools.
- Monitor and troubleshoot sync issues, data discrepancies, and process gaps to maintain operational efficiency.
Lead Management & Data Quality
- Design and implement lead scoring models, lead management workflows, and data validation processes to enhance lead quality.
- Maintain database hygiene by eliminating duplicates, deactivating junk records, and refining lead qualification criteria.
- Implement consent management and segmentation strategies to ensure regulatory compliance and targeted marketing execution.
Testing & Optimization
- Conduct user acceptance testing (UAT) for system updates, new integrations and lead flow processes.
- Execute A/B testing and optimize automation workflows to improve marketing performance.Manage IP warming strategies during platform migrations and optimize email deliverability.
- Serve as the Subject Matter Expert (SME) on marketing automation best practices, ensuring alignment with industry standards.
Marketing Campaign & Reporting Support
- Provide campaign teams with email deployment support and Marketo form development as needed.
- Generate and analyze audience reports, campaign performance metrics and lead insights using Marketo, SFDC, and analytics tools.
- Collaborate with IT, lead management, and campaign teams to enhance MAP capabilities and drive continuous improvements.
Qualifications
- 8+ years of experience in Marketing Automation.
- 4+ years of hands-on experience administering Marketo.
- Deep understanding of marketing processes, including lead generation, nurturing and qualification.
- Proficiency in HTML, CSS, and JavaScript for email template and landing page customization.
- Hands-on experience integrating Marketo with CRM systems like Salesforce (SFDC).
- Strong analytical skills with the ability to interpret marketing data and optimize campaigns.
- Excellent problem-solving skills and attention to detail.
Additional Information
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
