Why This Job is Featured on The SaaS Jobs
This Product Marketing Manager role sits at a SaaS intersection that is increasingly important: consumer-grade financial tools delivered through an employer platform. With “Members” defined as employees paid through Gusto, the remit is not traditional B2B SaaS demand generation, but product-led adoption across a large, embedded user base and a mobile-first experience. The emphasis on segmentation, positioning, and multi-channel lifecycle touchpoints signals a SaaS environment where distribution and retention mechanics matter as much as new launches.
For a SaaS marketer, the career value here is in building repeatable go-to-market patterns for 0 to 1 and early-scale products while staying close to product development. Working across Product, Engineering, and Design on automated campaigns strengthens the ability to translate product capabilities into measurable activation and engagement, a core skill set across modern SaaS categories. The mix of market insight, experimentation, and packaging work also travels well to other platforms expanding into adjacent product lines.
This role is best suited to a marketer who is comfortable operating as both strategist and operator, moving between narrative work and instrumentation. It will fit someone who enjoys cross-functional execution, lifecycle thinking, and using data to refine messaging over time, particularly in SaaS products with frequent iteration and high usage cadence.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Role:
We're looking for a strategic, growth-oriented Product Marketing Manager to accelerate the adoption and growth of Gusto’s financial products within our Members segment. “Members” are the employees getting paid through Gusto and rely on our mobile-first tools to manage their day-to-day on the job and gain complete control over their paycheck with Gusto checking and savings accounts, budgeting tools, and more. This is an exciting opportunity to help 2M+ Members get the most out of their work and launch 0 to 1 products!
Here’s what you’ll do day-to-day:
- Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
- Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging that resonates with distinct audiences.
- Deliver Go-to-Market Strategy and Campaigns: Use insights to reach target customers across their journey and design go-to-market strategies that drive awareness, adoption, and engagement. Work closely with Product, Engineering, and Design teams to deliver automated multi-channel campaigns (email, SMS, push notifications, in-app). You’ll also partner with PR, Brand, and Sales to develop a cohesive strategy.
- Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.
Here’s what we're looking for:
- 5-7 years experience in product marketing with a focus on B2C Products or verticals, experience within Fintech highly preferred.
- 1-3 years experience working with lifecycle marketing
- Experience using customer insights and data to inform segmentation, messaging, and manage experiments
- Experience running automated lifecycle marketing campaigns across email, SMS, push notifications, and in-app messages. A plus if you’ve used tools such as Iterable or Braze
- Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
- Strategic thinking combined with a “roll up the sleeves” doer attitude
Our cash compensation amount for this role is between $128,165 - $166,615/year in Denver and between $153,470 - $199,511/year for New York/San Francisco. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
