Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Director of Go-To-Market Product Marketing, LATAM
Location: Remote within Mexico
Position Summary:
The Director of LATAM Product Marketing is responsible for driving regional product marketing strategy and execution across Mexico, Central America, and South America. This role ensures that global messaging, positioning, and go-to-market priorities are clearly and consistently applied in-region, while reflecting local market dynamics and buyer needs.
You’ll serve as a bridge between global product marketing and regional field teams, providing insights, tailoring narratives, and activating plays that reflect local market dynamics. The role requires strong strategic judgment, cross-functional leadership, and the ability to translate complex product value into clear, compelling regional narratives.
Key Responsibilities:
Own regional product messaging clarity and consistency, ensuring global narratives and positioning are applied appropriately across LATAM markets
Drive strategic development of regional clarity on ideal customer profiles, buyer personas, and market opportunity areas to inform go-to-market focus
Align regional teams to product readiness and go-to-market timing, supporting awareness and amplification of new product capabilities
Drive pipeline impact through focused regional go-to-market execution, shaping plays, messaging, and campaigns aligned to priority buyers, personas and use cases
Lead product storytelling for regional events, field activations, and key customer engagements, ensuring clear articulation of product value
Activate regional use cases and experience-led narratives that reflect market relevance and customer outcomes
Partner closely with regional sales and field marketing leaders to influence priorities, enable execution, and support field success
Represent regional perspectives and requirements back to global teams to inform broader product marketing and go-to-market strategy
Support analyst engagement in-region in alignment with global analyst relations efforts
Travel up to 30% to engage with local customers, sales teams, and regional field events.
Qualification and Experience:
10+ years of experience in product marketing, go-to-market strategy, or related roles within B2B technology or enterprise software environments
Proven experience supporting regional or multi-market go-to-market execution within a global organization
Strong strategic thinking combined with the ability to operate hands-on and drive execution
Excellent communication and storytelling skills, with the ability to engage senior stakeholders and field teams
Demonstrated ability to work cross-functionally and influence without direct authority
Fluent in business English.
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About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
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