Why This Job is Featured on The SaaS Jobs
This Senior Customer Marketing Manager role sits at a mature, platform-led SaaS company where customer proof is a core go-to-market asset. In enterprise SaaS categories like data and cloud infrastructure, customer advocacy is tightly linked to product narratives, category leadership, and credibility with technical and executive buyers. The remit signals work that connects customer outcomes to how a complex platform is positioned across multiple use cases.
From a SaaS career perspective, the role builds durable expertise in lifecycle-led marketing that supports adoption, expansion, and retention, not just acquisition. Ownership of multi-format advocacy programs, performance reporting, and cross-functional alignment with Product Marketing, Product, and Sales mirrors how modern SaaS teams operationalise customer voice at scale. Experience translating technical value into clear stories is a transferable advantage across B2B SaaS, especially where buying committees span practitioners to C-suite.
This position fits professionals who are comfortable operating with ambiguity while maintaining strong program discipline. It should suit someone who enjoys high-touch stakeholder management, can earn trust with strategic customers, and can influence internal partners without formal authority. The hybrid expectation also signals a role where in-person collaboration and executive-level engagements are part of the operating rhythm.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
SENIOR CUSTOMER MARKETING MANAGER
This position requires a hybrid work schedule with regular in-person attendance at our Menlo Park or New York City office.
WHO WE ARE
Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com
WHO YOU ARE
Snowflake is seeking a strategic, customer-obsessed Senior Manager, Customer Marketing to join our Brand Marketing organization. This role will focus on developing and executing customer marketing strategies aligned to Snowflake’s product categories, working closely with Product Marketing, Product, Sales, and GTM teams.
You are passionate about customer storytelling and thrive in ambiguity. You know how to identify the right customer voices, build trust with senior stakeholders, and translate technical outcomes into compelling narratives. You’re comfortable leading high-touch engagements with Snowflake’s most strategic customers and influencing internal teams at all levels.
This role reports to the Director of Customer Marketing and partners closely with teams across Marketing, Sales, and Product.
WHAT YOU’LL DO
Put the customer first by building trusted, long-term relationships with Snowflake’s top customers and telling their stories in ways that create mutual value
Own customer marketing initiatives aligned to key product categories, supporting priority launches, GTM motions, and strategic narratives
Execute high-touch customer marketing campaigns with Snowflake’s most strategic and visible customers, including executive-level engagements
Partner with Product Marketing, Product, Sales, Demand Generation, and Partner teams to identify strong customer champions and reference opportunities
Serve as a trusted advisor to cross-functional stakeholders on how to leverage customer stories for maximum impact
Develop and scale customer advocacy content, including case studies, videos, testimonials, webinars, blogs, event activations, and speaker engagements
Support customer storytelling needs for major events, webinars, and conferences, from sourcing speakers to speaker prep and execution
Strategically recruit, nurture, and manage customer advocates, maintaining an ongoing communication and engagement cadence
Track, analyze, and report on the performance of customer marketing campaigns and programs
Stay current on customer marketing best practices and evolving product narratives to continuously improve how we show up in market
WHAT YOU’LL HAVE
A customer-centric mindset with a strong bias toward action and ownership
Proven ability to manage multiple complex initiatives simultaneously in a fast-moving environment
Strong understanding of the customer lifecycle and the role customer marketing plays across acquisition, expansion, and retention
Technical curiosity and comfort learning new products and use cases, with the ability to collaborate effectively with Product and Product Marketing teams
Demonstrated experience building relationships with enterprise customers, from practitioners to executive leaders
Excellent written and verbal communication skills, with strong storytelling instincts
Highly organized, self-directed, and effective in cross-functional environments
Strong project management skills and attention to detail
PREFERRED SKILLS AND EDUCATION
8+ years of experience in customer marketing, product marketing, executive programs, or related B2B marketing roles
Experience running high-touch customer or executive marketing programs
Background in B2B SaaS or enterprise technology environments
Ability to influence senior stakeholders with confidence and credibility
Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience with Google Suite, Salesforce, Tableau, and Wrike
LET’S DO THIS!
The Snowflake Customer Marketing team is a small, tight-knit, dynamic group who are responsible for building and maintaining customer relationships to drive retention, loyalty, and advocacy. We’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. If you want to play a part in building a global iconic brand that puts customers first, we want to hear from you!
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
