Consumer Research Manager

inDriver • Mexico • 1w ago

Key Responsibilities

Brand & Health Tracking: track inDrive’s performance against competitors globally.
Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation.
Agency Partnership:vSource and manage external research vendors, ensuring high-quality methodology and actionable reporting while optimizing the research budget.
Stakeholder Influence: Act as a strategic partner to the Marketing and Brand Team, and Regional Managers, turning data into “human stories” that drive business decisions.

Skills, Knowledge and Expertise

5+ years in a Consumer Insights or Market Research role (ideally on both agency and the client side in a global tech environment).
Methodological Depth: Expert knowledge of U&A studies,
segmentation, creative testing, and brand tracking.
Storytelling: A unique ability to look at a spreadsheet and see a narrative.
Global Mindset: Experience working across diverse cultural contexts and managing multi-country research projects.
Proficient in research platforms (e.g., QuestionPro, SurveyMonkey)
Proficient in using data visualization tools (e.g. Tableau) and desired: making dashboards from scratch
Proficient in using statistical packages (SPSS, R, or similar).
Conversacional level of english (B2- C1).

Conditions & Benefits

Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company.
Hybrid work.
Competitive base salary.

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