Why This Job is Featured on The SaaS Jobs
This Senior Field Marketing Manager role sits at a common inflection point in SaaS: taking a product-led platform story in observability and translating it into regional demand. With observability increasingly tied to data platforms and AI initiatives, field marketing becomes a connective function between technical value, partner ecosystems, and account priorities. The scope across the West Coast also signals a territory approach where local programs and executive engagement still matter alongside digital channels.
For SaaS marketers, the career upside here is exposure to revenue-adjacent execution that is measurable and repeatable. Owning pipeline goals, building ABM plays, and optimizing programs by ROI are core skills that travel well across B2B SaaS categories, especially where sales cycles are complex and stakeholder groups are technical. The mix of events, partner co-marketing, and cross-functional alignment mirrors how many scaling SaaS companies operationalize go-to-market beyond central demand generation.
This role tends to fit professionals who like tight collaboration with sales leadership and who are comfortable being accountable for outcomes rather than activity. It also suits marketers who enjoy building structure across varied regional programs, balancing vendor logistics with performance analysis, and working in a hybrid rhythm with regular in-office coordination.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data.
We're seeking an experienced Field Marketing Manager to drive pipeline generation and customer engagement across our West Coast territory. You'll partner closely with sales leadership, account executives, and regional teams to execute integrated marketing campaigns that accelerate pipeline and revenue growth.
This is not a remote position. The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week.
KEY RESPONSIBILITIES
Design and execute regional marketing programs including executive roundtables, industry events, partner co-marketing activities, and digital campaigns
Build strong partnerships with West Coast sales leaders (AEs, SEs, RVPs) to understand territory priorities and align marketing strategies
Own regional pipeline goals and track marketing-sourced opportunities through the funnel
Manage event logistics, vendor relationships, and budget allocation for the territory
Develop targeted account-based marketing (ABM) plays for strategic accounts
Collaborate with product marketing, demand gen teams, and partner teams on regional campaign execution
Analyze campaign performance metrics and optimize programs based on ROI
Represent Snowflake at key industry regional events across CA, WA, CO, and surrounding states
Assist with execution for major industry corporate events including strategy, booth logistics, staffing schedules, lead capture, shipping, setup, teardown, etc.
QUALIFICATIONS
5+ years of field or demand generation marketing experience in B2B technology/SaaS
Proven track record of driving measurable pipeline and revenue impact
Strong project management skills with ability to manage multiple programs simultaneously
Exceptional organizational skills and attention to detail with consistent execution reliability
Experience building scalable processes and playbooks that improve team efficiency
Experience working with sales teams in a quota-carrying environment
Excellent communication and stakeholder management abilities
Knowledge of marketing automation platforms (Salesforce, Marketo, etc.)
Bachelor's degree in Marketing, Business, or related field preferred
Travel will be required to support regional events and programs
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
