Why This Job is Featured on The SaaS Jobs
Observe sits in a distinct corner of the SaaS landscape: modern observability for distributed systems, positioned as part of the Snowflake ecosystem. That combination matters because observability buying decisions often span platform, data, and engineering stakeholders, and the listing signals a product that is marketed on differentiation and measurable operational outcomes rather than broad category claims.
For a SaaS product marketer, the role concentrates on core, portable Product Marketing craft in a technical B2B context: translating complex capabilities into buyer-relevant narratives, shaping go to market launches, and building proof through customer advocacy. Experience earned here tends to travel well across SaaS because it mirrors the recurring work of subscription businesses: clarifying positioning, enabling sales motion, and tightening the story that supports adoption over time.
This role is best suited to someone who prefers operating at the intersection of product, engineering, and revenue teams, and who enjoys turning ambiguity into crisp messaging. It fits a mid to senior marketer who wants ownership across narrative, launch, and customer evidence, and who is motivated by influencing both technical and business decision makers in an enterprise SaaS environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data.
Observe’s products deliver observability at scale for some of the most demanding enterprises in the world. Your mission as a Sr. Product Marketing Manager at Observe: make sure the market understands how and why Observe stands apart. You’ll create compelling messaging, stories and launches that influence technical and business decision-makers to choose Observe.
IN THIS ROLE YOU'LL GET TO:
Define Product Positioning & Messaging -Translate technical capabilities into clear, differentiated value propositions that resonate with buyers and technical decision makers.
Create High-Impact Content -Build narratives, assets, and marketing programs that engage target audiences and accelerate the sales cycle.
Own Go-to-Market Launches -Plan and execute high-impact product launches that drive buzz and adoption.
Run Customer Advocacy Program -Identify champions, develop case studies, run webinars, and bring customer success stories to life.
Partner Across Teams -Work closely with product management, engineering, and sales to deliver programs that move the needle for our business.
ON DAY ONE WE WILL EXPECT YOU TO HAVE:
Strategic & Tactical Balance - You think long-term and still execute with precision.
Execution Under Uncertainty - You thrive in fast-moving environments, driving clarity from ambiguity.
Storytelling Mastery - You distill complex information into a compelling business case.
3-6 Years’ Experience - Demonstrated growth in marketing, product management, or technical roles in B2B SaaS.
Advanced Degree & Technical Background - MBA or MS preferred, with a background in computer science, engineering, or similar field.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
