Why This Job is Featured on The SaaS Jobs
Why this Role is Featured on The SaaS Jobs
Field marketing remains a core lever in enterprise SaaS, where pipeline creation is shaped as much by regional relationships and in person experiences as by digital campaigns. This role stands out because it sits at the intersection of product awareness and revenue execution, partnering directly with an enterprise acquisition motion and tying programs to opportunity progression. The emphasis on measurement and ROI reflects how modern SaaS teams justify spend through attributable pipeline impact.
For a SaaS marketer, the long term value is in building a repeatable playbook for turning event strategy into forecastable outcomes. The work spans program design, channel coordination, and post event follow up, offering practical exposure to how marketing operations, CRM data, and sales process alignment combine in enterprise go to market. Experience with tools like Marketo and Salesforce also translates across many SaaS organizations with similar stacks.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Snowflake Inc. is looking for a Field Marketing Manager based in San Francisco or Seattle. You will be responsible for supporting the West Enterprise Acquisition Sales Team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with Snowflake’s sales, sales development and campaign marketing teams to plan and execute activities.
In addition, you must successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment. The ideal candidate is a self-starter with a natural curiosity to learn and to explore.
Responsibilities:
Develop and execute regional field marketing programs and events that drive pipeline, support sales objectives, and increase customer and prospect engagement.
Plan and manage end-to-end execution of field events, including customer events, executive programs, hospitality experiences, webinars, roadshows, and third-party industry events.
Partner closely with Sales leadership to align field marketing strategies with regional business priorities and pipeline goals.
Collaborate with Alliances, Partner Marketing, and other cross-functional teams to support strategic sponsorships and joint go-to-market initiatives.
Manage event logistics, vendor relationships, budgets, inventory, staffing, and onsite execution to ensure a high-quality attendee experience.
Create and execute event promotion and follow-up strategies to maximize attendance, engagement, and pipeline generation.
Establish event goals and success metrics, track campaign performance, and report on pipeline contribution, ROI, and business impact.
Manage and maintain the regional field marketing budget, ensuring efficient allocation of resources and spend.
Build strong relationships with internal stakeholders, external partners, and vendors to support successful program execution.
Develop creative marketing programs and event strategies that address regional business challenges and drive measurable results.
Maintain clear and consistent communication with sales and marketing stakeholders throughout the planning, execution, and post-event lifecycle.
Required Skills & Experience:
2-3 years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
Knowledge of using marketing tools like Marketo, Salesforce, wordpress
Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
Bachelor’s Degree in Marketing, Communications, or similar field
General verbal and written communication skills
Proven success in managing field marketing programs and relationships with large enterprise sales organizations
Strong project management, time management, and execution skills
Embodies strong organizational skills, ability to anticipate the needs of sales
Ability to maintain an optimistic, approachable, and self-starter attitude
Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
Able to work independently and dedicate a minimum of 40 hours/week
Must be legally authorized to work in the United States without restriction
This position requires a hybrid work schedule requiring 3 days per week in office.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
