Why This Job is Featured on The SaaS Jobs
This Growth Marketing role stands out in the SaaS ecosystem because paid social remains one of the most measurable levers for scaling subscription and repeat-purchase products, especially when creative iteration and conversion tracking are treated as core operating disciplines. The remit spans multiple major platforms, signalling a performance function that is expected to translate channel mechanics into durable acquisition outcomes rather than run isolated campaigns.
For a SaaS-oriented career path, the work builds fluency in the analytics and experimentation habits that carry across product-led and sales-led motions. Ownership of strategy, optimization, and reporting creates a strong foundation in unit economics thinking, attribution constraints, and test design, while close collaboration with creative and adjacent channel owners mirrors how modern SaaS growth teams operate across functions.
This position fits a marketer who prefers clear accountability and continuous iteration, and who is comfortable balancing quantitative performance signals with creative direction. It also suits someone ready to operate as a channel owner within a broader growth org, partnering with stakeholders while maintaining a rigorous operating cadence around insights and decision-making.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About Misfits Market:
Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.
As Misfits we support our customers and mission by embracing our core values of
Prioritizing our Customers
Doing more with less
Thinking Differently
Respecting one another
Moving deliberately and quickly
Taking initiative and delivering
About the Role:
We’re looking for a Senior Marketing Manager (Paid Social) to join the Misfits Market Growth Marketing team and manage our paid social program. This position will play a key role in our customer acquisition efforts and will be responsible for strategy, management, optimization, and reporting of our paid social program. Qualified candidates are expected to have extensive experience in the Meta advertising platform, knowledge of digital advertising best practices, and exceptional creative development skills. Successful candidates will be self-starters capable of using critical thinking and analytical skills to identify opportunities to improve performance.
This role reports to the Sr Director of Growth Marketing and works alongside a paid search marketing manager and offline channels marketing manager.
Responsibilities:
- Own the strategy and execution of customer acquisition campaigns on paid social media channels including Meta (Facebook & Instagram), TikTok, and Pinterest
- Drive paid social’s creative strategy including ideation, brief writing, post-launch performance analysis, and iteration
- Collaborate with brand team members including videographers, copywriters, designers to develop creative
- Collaborate with produce and grocery category managers to identify creative storytelling opportunities within the Misfits Market product catalog
- Perform and communicate performance updates and creative insights
- Perform A/B testing to find insights and optimizations
- Stay up-to-date on social media marketing, competitor, and grocery industry trends to identify opportunities and optimizations
Requirements:
- 4+ years of experience managing paid social media marketing campaigns
- Full mastery of Meta Ads platform, including ad management, reporting, and conversion tracking
- Experience with growth / performance marketing objectives including new customer acquisition and/or sales
- Experience managing creative development
- Strong communication skills, including the ability to express quantitative data & insights clearly and concisely
Details of Position & Benefits:
- Salary range $125k - $140k
- Full-time exempt position
- 100% Remote Work
- Salary and employee stock options commensurate with experience
- Unlimited PTO
- Multiple health, dental, and vision plan options
- Life Insurance
- 401K plan
- Misfits Market Employee Discount
Please see here for Misfits Market's Job Applicant Privacy Notice.
