Why This Job is Featured on The SaaS Jobs
This Lead Product Marketing Manager role is notable in SaaS because it sits where product strategy meets revenue execution, specifically for a commerce solution that likely serves multiple buyer types and use cases. Commerce SaaS tends to be messaging-sensitive, with differentiation often hinging on how clearly value is articulated across segments, channels, and competitive alternatives. The remit here signals a mature go-to-market motion where positioning, enablement, and pipeline impact are tightly connected.
For a SaaS marketer, the long-term career value comes from owning the full product marketing loop: insight to narrative, narrative to go-to-market plan, and plan to measurable commercial outcomes. Leading a team adds a second layer of leverage, building operating cadence, raising craft standards, and influencing cross-functional priorities with Product, Sales, and Demand Gen. Experience translating complex platforms, including AI-driven concepts, into clear customer language is broadly portable across enterprise SaaS categories.
This is best suited to a senior product marketer who prefers high ownership and cross-functional influence, and who enjoys balancing strategic framing with concrete launch and enablement deliverables. It will fit someone comfortable being accountable for market clarity, not just content production, and who wants to deepen leadership scope while staying close to product and revenue teams.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Shape the narrative. Power the pipeline.
What if you could define how an entire commerce solution is understood, positioned, and adopted in the market? This role sits at the intersection of strategy, storytelling, and revenue impact, driving how we bring our commerce solution to life for customers and prospects.
You’ll lead product marketing for our Commerce solution, influencing cross-functional strategy and scaling a high-performing team. If you’re excited by ownership, visibility, and shaping growth at scale, this is your playground.
As our Lead Product Marketing, Commerce, you will:
Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives
Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards
Own and evolve the go-to-market strategy to drive acquisition and expansion across channels
Develop differentiated positioning and messaging grounded in customer, market, and competitive insights
Partner cross-functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact
Elevate sales enablement and customer storytelling to strengthen market presence and win rates
Here is what will qualify you for the role:
7+ years in marketing, including 3–5+ years in product marketing within ecommerce or digital commerce
Proven experience defining and executing go-to-market strategies with Product, Sales, and Marketing leadership
Experience leading or mentoring team members and driving performance
Strong strategic thinking and ability to connect insights to business outcomes
What will make you stand out:
Experience in enterprise technology, particularly artificial intelligence (AI)-driven platforms
Experience influencing executive stakeholders and contributing to company-level strategy
Strong analytical mindset with the ability to tie initiatives to pipeline and revenue impact
Exceptional storytelling skills, translating complex concepts into clear, compelling narratives
Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.
Send us your application, we want to hear from you!
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.
This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.
