Why This Job is Featured on The SaaS Jobs
This Communications Manager role stands out in the SaaS ecosystem because it sits at the intersection of product narrative, platform insights, and cultural relevance. In subscription software, especially consumer-scale products, communications increasingly depends on translating ongoing iteration into stories that make sense outside the product org. The remit here is explicitly tied to earned media and social channels, reflecting how modern SaaS brands compete for attention beyond traditional launch cycles.
From a career standpoint, the work builds durable SaaS skills around cross functional influence and data informed storytelling. Partnering with product, marketing, and insights teams to surface listening behavior and frame it for consumer, lifestyle, and tech audiences mirrors a common SaaS challenge: turning usage signals into clear narratives that support adoption and retention. Experience shaping proactive story pipelines also transfers well across SaaS companies where comms must operate continuously, not only around major releases.
This role is best suited to a communications professional who enjoys operating close to product and can move between media relations and social first formats without treating them as separate tracks. It will fit someone who is comfortable spotting patterns in culture and in platform data, then converting those inputs into pitches, narratives, and coordinated moments across internal stakeholders.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
We are seeking a Communications Manager focused on consumer and trend storytelling to help bring Spotify’s product narrative to life in global culture.
This role sits within Spotify’s Global Communications team and will focus on translating Spotify’s product innovation, listening insights, and cultural moments into compelling stories that resonate with consumers, media across traditional news and social platforms.
The ideal candidate has strong media relations expertise combined with a deep understanding of social and digital storytelling. They are constantly attuned to internet culture and emerging trends in music, lifestyle, culture, and technology—and know how to turn those moments into timely, relevant stories that highlight Spotify’s role in shaping how people discover and experience audio.
This person will play an important role in helping Spotify show up in the cultural conversation—identifying trends, surfacing data and insights from the platform, and working with press, creators and social teams to bring those stories to life across earned media and social channels.
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What You'll DO
- Spot emerging trends across music, culture, and consumer behavior, and turn them into timely, relevant stories that highlight Spotify’s role in shaping audio experiences
- Translate product features, launches, and listening insights into clear, compelling narratives for consumer, lifestyle, and tech audiences
- Develop and pitch proactive story ideas to media and creators across traditional press and digital platforms
- Build and maintain strong relationships with journalists, influencers, and cultural voices covering music, technology, and internet trends
- Partner with product, marketing, and insights teams to identify storytelling opportunities tied to user behavior, fandom, and discovery
- Craft narratives that make Spotify’s product ecosystem feel accessible, engaging, and culturally relevant
- Collaborate with social and editorial teams to extend earned stories into social-first formats across platforms like Instagram, TikTok, and X
- Support communications strategies around key cultural moments, product updates, and launches
Who You Are
- You have 6+ years of experience in communications, media relations, or cultural storytelling within media, tech, entertainment, or consumer brands
- You have a strong track record of pitching and landing consumer and culture stories across top-tier and emerging media
- You understand internet culture, social platforms, and how trends move across digital ecosystems
- You know how to turn product innovation or data insights into stories people care about
- You are experienced working across earned media and social storytelling
- You collaborate effectively across communications, product, marketing, and insights teams
- You are comfortable moving quickly, shaping ideas, and executing in fast-moving cultural moments
- You care deeply about music, creators, and the evolving media landscape
Where You'll Be
- This role is based in New York City
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 3 times per week.
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The United States base range for this position is $124,272 - $177,532, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
