Why This Job is Featured on The SaaS Jobs
Senior brand design roles are increasingly central in SaaS companies building developer and enterprise products, where credibility and clarity must travel across product surfaces, documentation, and go to market. This position sits in that intersection, supporting an AI model platform used to power features such as semantic search, RAG, and agents, which raises the bar for communicating abstract capabilities in a coherent visual system. The remote setup also reflects how many modern SaaS teams now operate across distributed stakeholders and channels.
From a SaaS career standpoint, the work builds durable strengths: translating strategy into repeatable brand assets, maintaining consistency across many touchpoints, and collaborating closely with product and marketing counterparts. The remit also signals exposure to iterative workflows and tool evolution, including experimentation with AI assisted image making, which is becoming a practical skill set in software brand teams. Experience owning projects end to end tends to transfer well across SaaS categories and growth stages.
This role fits a designer who prefers high craft standards paired with systems thinking, and who is comfortable working through feedback with cross functional partners. It will suit someone ready to lead individual brand initiatives while contributing to a broader identity, particularly in technically complex SaaS contexts where storytelling and precision both matter.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Who are we?
Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.
Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.
Join us on our mission and shape the future!
About the Role
We are looking for an experienced brand designer to join our team. This role demands creative ideation, rapid iteration, and a love of craft and polish. The ideal candidate will have a strong understanding of brand strategy and visual identity, as they will be responsible for shaping and maintaining Cohere's brand presence across various platforms.
Responsibilities
Design unique and original brand work from concept through final execution across digital & physical campaigns, the Cohere visual identity, brand studio experiments, and much more.
Own brand projects end-to-end, holding visual consistency and brand integrity across all touch points.
Partner with marketing, product managers, researchers, engineers, and other team members to maintain a cohesive brand identity.
Work with stakeholders on the marketing and product teams to translate brand strategy into impactful work and to gather insights that transform it.
Consistently raise the bar of craft across the team through your own output and collaboration.
Explore new tools and methods of image-making (including AI) and help define how they fit into our creative process.
Qualifications
4–7 years of experience in brand design, preferably in both tech, and non-tech industries. Agency experience is also welcome.
Strong portfolio showcasing your typographic and layout skills, command of color, systems thinking, problem-solving, and the measurable impact of your work.
Fluency in Figma and Adobe Creative Suite.
Motion design experience and software proficiency is a big plus.
Additional image-making competencies such as illustration or 3d work are a plus.
If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!
We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
Full-Time Employees at Cohere enjoy these Perks:
🤝 An open and inclusive culture and work environment
🧑💻 Work closely with a team on the cutting edge of AI research
🍽 Weekly lunch stipend, in-office lunches & snacks
🦷 Full health and dental benefits, including a separate budget to take care of your mental health
🐣 100% Parental Leave top-up for up to 6 months
🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
✈️ 6 weeks of vacation (30 working days!)
