Why This Job is Featured on The SaaS Jobs
Segment marketing roles matter in SaaS because they sit at the intersection of product value, lifecycle messaging, and measurable adoption. This listing signals a business with multiple customer segments and enough product breadth to require distinct propositions, positioning, and performance reviews, which is typical of scaled subscription platforms where growth depends on retention as much as acquisition.
For a SaaS career, the role builds durable muscles in translating customer insight into repeatable go to market motions. Owning segment strategy, campaign execution, and post campaign evaluation develops a disciplined approach to experimentation, cohort thinking, and ROI accountability. The cross functional cadence with product, growth, and finance also mirrors how mature SaaS organizations align roadmap priorities with commercial outcomes.
This position suits marketers who prefer structured planning paired with analytical follow through, and who are comfortable being the connective tissue across stakeholders and agencies. It will appeal to professionals who want responsibility for a defined customer group, enjoy turning research into clear messaging, and value operating rhythms like quarterly business reviews and performance reporting as part of their craft.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
We are looking for a Segment Marketing Manager who will lead the development and execution of marketing strategies and campaigns for assigned customer segments. The role will focus on understanding customer needs, driving product and campaign initiatives, and strengthening GCash’s brand presence and business performance within the segment.
You will be responsible for the following:
Lead the planning and execution of segment-focused marketing campaigns and strategies
Develop customer propositions and positioning aligned with GCash’s products and services
Work closely with product, growth, finance, and marketing teams to launch acquisition and retention initiatives
Drive the development of products and programs tailored to the assigned customer segment
Lead monthly, quarterly, and annual business reviews to assess segment performance and identify growth opportunities
Analyze internal and external data to create insights and improve campaign effectiveness
Champion customer insights and market research to better understand consumer behavior and needs
Prepare campaign, product, research, and agency briefs to support program execution
Manage business cases, campaign budgets, and post-campaign evaluations to measure impact and ROI
Ensure campaigns and initiatives are delivered on time and aligned with business objectives
Build strong relationships with internal stakeholders, agencies, and external partners.
We are looking for:
Bachelor’s degree in Marketing, Business, Engineering, Economics, or any related field
At least 4 years of experience in marketing, brand management, consulting, business development, or related roles
Strong business acumen with experience in campaign planning and business performance management
Experience in market research, consumer insights, and campaign analysis
Strong analytical and problem-solving skills
Creative mindset with the ability to develop innovative marketing strategies
Excellent stakeholder management and communication skills
Proficiency in Microsoft Excel, Word, and PowerPoint
Experience in budget management, business casing, and performance reporting is an advantage
Ability to thrive in a fast-paced and collaborative environment
Customer-focused and purpose-driven mindset with passion for delivering impactful campaigns.
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
