Why This Job is Featured on The SaaS Jobs
### Why this Role is Featured on The SaaS Jobs
Lifecycle marketing roles sit at the intersection of product usage, customer outcomes, and recurring revenue, which makes them especially central in modern B2B SaaS. This EMEA remit stands out because it focuses on translating global lifecycle strategy into regionally relevant programs, a common challenge for SaaS companies operating across multiple markets with different buying cycles and customer maturity.
For SaaS career progression, the role builds durable expertise in the mechanics of retention and expansion, including how adoption signals and segmentation translate into measurable commercial impact. The toolchain referenced, spanning CRM, automation, product analytics, and BI, reflects how lifecycle teams increasingly operate as revenue-adjacent operators rather than purely campaign executors. Experience partnering with Customer Success, Sales, Product Marketing, and Advocacy also mirrors the cross-functional operating model typical in subscription businesses.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
As the Customer Lifecycle Marketing Manager for EMEA, you will execute the execution of customer expansion, adoption, and engagement programs across the EMEA region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing, you will partner closely with EMEA leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with local nuance, ensuring EMEA customers receive meaningful, timely, and data-driven engagement at every stage.
Location - remote, anywhere in Germany
EMEA Expansion & Adoption Programs
Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
Cross-Functional Partnership
Customer Insights & Measurement
Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact
Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results
Lifecycle & Journey Execution
Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile
Customer Engagement & Advocacy
Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities
Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes
Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization
Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
- Embody and lead in NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
Our flexible working hours with hybrid office options enable you to successfully balance your personal life and your job
Grow personally and professionally with one of the fastest growing companies
Access to our Corporate Benefits Platform (with discounts for brands such as Expedia, FitX, Zalando and many more)
Develop your skills through our renowned training platform
Receive competitive compensation
Collaborate with a curious, kind, international and intercultural workforce
This position is NOT eligible for Visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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