Why This Job is Featured on The SaaS Jobs
Brand work inside SaaS often has to function as an operating system, not just a campaign layer, and this Lead Brand Designer remit reflects that reality. The focus on templates, reusable assets, and standards suggests a B2B organization where many teams ship customer facing materials and need a consistent visual language across channels. The role also signals a modern production environment by explicitly calling out AI assisted workflows alongside core tools like Figma and Adobe Creative Cloud.
For a SaaS career, the durable value here is learning how brand scales when marketing output increases and stakeholders multiply. Owning visual storytelling across mediums while setting art direction builds fluency in balancing craft with throughput, a common tension in subscription businesses. Experience codifying standards and enabling non designers to execute within guardrails is especially transferable across SaaS companies that rely on repeatable go to market motions.
This position fits a designer who enjoys both making and governing, with a preference for clear decision making and quality control across many parallel requests. It will suit someone comfortable presenting rationale to senior audiences and translating customer insight into visual choices. The emphasis on directing contractors also points to a candidate who can lead through feedback and systems, not only individual output.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the role
Checkr's Brand Studio is the creative engine behind how the company shows up across every channel and touchpoint. As part of a small, high-craft team supporting a broader marketing organization, the Lead Brand Designer owns visual storytelling across multiple mediums, from campaign creative to templates and systems that scale across teams. This role is for someone who pairs creative mastery with a systems mindset, makes decisions informed by customer insight, and can hold the quality bar high across a lot of moving pieces at once.
What you'll do
- Brand systems and standards: Build templates and reusable assets that other teams can confidently work from, and develop and enforce brand standards across the organization
- Art direction: Set visual direction across projects, directing photography, establishing tone, and giving feedback that elevates the work
- Tools and AI-assisted workflow: Work fluently in Figma and Adobe Creative Cloud, and AI-assisted tools to accelerate production without compromising craft
- Contractor and freelance direction: Direct and QC the work of contractors and freelancers to ensure quality and brand alignment
- Creative production and craft: Produce outstanding creative across multiple mediums and channels, applying expert visual communication, typography, layout, and storytelling, with a sharp eye for detail and brand consistency
- Cross-functional partnership: Partner with marketing to shape how brand shows up across programs and channels, and present design rationale clearly to everyone from peers to senior executives
- Prioritization and ownership: Hold quality high across multiple projects, move with urgency, and take ownership of getting to the right answer even when the brief needs work
What you bring
- 7+ years of in-house or agency experience on tech or B2B brands
- A strong point of view, high craft standards, and the confidence to present and defend your work to senior leadership
- An outstanding portfolio showing mastery of typography, layout, storytelling, and art direction
- Fluency in Figma and Adobe Creative Cloud, plus experience using AI-assisted tools to accelerate production
- A systems-minded approach to building templates and reusable assets other teams can rely on
- Experience developing brand standards and directing contractor or freelance creative work
- Comfort in fast-moving environments where the brief isn't always perfect
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes
