Why This Job is Featured on The SaaS Jobs
This Senior Product Marketing Manager role stands out in the SaaS ecosystem because it sits at the intersection of product, revenue, and trust. Fraud detection and identity risk are domains where SaaS buyers expect clear proof, credible narratives, and tight alignment between product capabilities and go to market execution. Owning positioning and GTM for a portfolio in this space signals a mandate to translate technical differentiation into enterprise ready messaging.
For a SaaS career, the work builds durable strengths that travel across categories: shaping a market narrative, turning customer and competitive signals into strategy, and connecting messaging to pipeline outcomes. The remit also implies meaningful cross functional leverage, influencing pricing input and product roadmap direction while enabling sales and partnerships in consultative deal cycles. That combination is a common career inflection point from functional specialist to business leader in SaaS.
This role fits product marketers who prefer autonomy, ambiguity, and measurable accountability, and who enjoy operating close to customers and commercial teams. It is well suited to someone comfortable representing the company externally and synthesizing research into crisp execution. Experience in regulated or risk adjacent SaaS will translate well, but the core fit is strategic storytelling paired with operational rigor.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
We’re looking for a Sr. Product Marketing Manager who will own the positioning and GTM strategy for our fraud detection and identity risk solutions, from messaging through pipeline impact. This is a high-visibility, high-autonomy role. If you thrive on ambiguity and can move fast with rigor, this opportunity may be a great fit for you.
What You'll Do:
- Own the end-to-end GTM strategy across Checkr’s fraud detection and identity risk portfolio and specialized verification products
- Develop Checkr’s fraud narrative, connecting fast-moving trends with Checkr’s differentiated position and translating it into crisp, compelling messaging for mid-market and enterprise buyers
- Ensure our sales and partnership teams understand the challenges we solve for our buyers, and equip them to handle complex, consultative deals with playbooks, talking points, and collateral
- Own market, customer, and competitive intelligence - from buyer research and win/loss analysis to competitive battlecards - and translate those signals into GTM strategy, pricing input, and product roadmap influence
- Represent Checkr in customer meetings and industry events as a subject matter expert
What you bring:
- 6+ years of B2B product marketing experience; experience marketing to HR buyers is a strong plus, background in fraud detection, identity verification, risk, compliance, or security is a strong plus
- A track record of owning complex GTM programs end-to-end; you’ve built the strategy and plan and delivered measurable outcomes autonomously
- Demonstrated ability to operate at the executive level - you’ve influenced roadmap decisions and earned credibility in rooms where you weren’t the most senior person
- Strong written and verbal communication, with a gift for persuasive storytelling. Your messaging is sharp, and you’re comfortable presenting to and fielding questions from executives and customers
- Comfort with ambiguity and a bias toward action, with an ability to thrive in fast-paced environments and juggle multiple initiatives successfully
- AI fluency and a knack for leveraging tools to drive efficiency and smarter workflows
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes
