Event Marketing Manager
Role Overview:
PagerDuty is seeking an Event Marketing Manager to join our diverse, customer-focused team! This role will report directly to the Director of Event Marketing for North America within the Revenue Marketing & Operations department. As the Event Marketing Manager, you will be a strategic thinker with excellent project management skills, leading the planning and execution of both PagerDuty hosted and 3rd party sponsored events. You will be responsible for developing our event and trade show strategy to ensure alignment with PagerDuty’s OKRs, and have a proven track record of successfully partnering with GTM teams to achieve revenue-based goals through integrated event programs. The ideal candidate will have a strong background in planning and executing both small and large-scale events that contribute to pipeline creation, expand customer acquisition, and grow the PagerDuty brand.
KEY RESPONSIBILITIES:
- Develop and implement comprehensive event and trade show strategies aligned with the company's marketing and business objectives.
- Oversee the planning and execution of event programs across both hosted and 3rd party sponsored events, including logistics, vendor management, staffing, and on-site management
- Collaborate with cross-functional marketing, sales, and product teams to align on event objectives and create impactful experiences.
- Source and manage vendor and agency relationships as it pertains to event planning and execution: vendors, venues, booth partners, design, video, and more
- Develop enablement tools and resources to empower Sales and Customer Success teams to hit registration targets and achieve executive meeting goals
- Monitor and evaluate event performance against key metrics, collecting and analyzing data to measure success and identify areas for improvement.
- Communicate event plans, progress, and outcomes to senior management and key stakeholders.
BASIC QUALIFICATIONS:
- At least 7 years of previous experience in a marketing, sales, or customer-facing role within a fast-growing organization
- 5+ years experience in B2B event management with proven experience leading, project managing, and executing large multi-faceted events
- A data-driven approach to decision-making utilizing Salesforce, Tableau, or similar tools
PREFERRED QUALIFICATIONS
- Incredible organization and project management skills to manage multiple events tasks, vendors, and stakeholders simultaneously
- Clear and effective communication skills to interface with team members, stakeholders, vendors, and attendees.
- Ability to build strong cross-functional relationships and rally project teams.
- Demonstrated ability to set strategic direction, including evaluation of event performance against key metrics for learnings and optimization
- Proficiency in G-Suite, Salesforce, Tableau, Splash, Cvent, Asana, or Monday
- Experience managing budgets and forecasting spend
- Ability to thrive in a fast-paced, team-oriented environment
- Strong negotiation skills and experience managing vendor relationships and contracts
SALARY RANGE: $127,000 to $191,4000
