Overview
PagerDuty is seeking a dynamic Account-Based Marketing (ABM) Manager to implement ABM campaigns and tactics, driving pipeline growth from a strategically curated list of key accounts. Collaborating closely with Sales and Marketing teams, this role adopts a data-driven approach, consistently testing and evaluating campaign success. The ideal candidate possesses a proven track record of managing and scaling B2B SaaS-integrated ABM campaigns, leveraging data-driven insights to optimize marketing pipeline contributions, and building strong relationships within the marketing and sales teams. This role plays a pivotal role in driving strategic marketing initiatives that align with our vision and business objectives.
How you impact our vision:
- Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success.
- Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and ‘test and learn’ mindset to optimize program performance.
- Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels.
- Own and track program results, measure success and deliver insights to stakeholders across the business.
- Define and implement scalable, repeatable processes to expand PagerDuty’s ABM programs across all strategic accounts globally.
Basic Qualifications
- 5+ years of experience executing successful account-based marketing campaigns.
- 5-7 years of previous marketing or other relevant experience
- 5+ years of experience with ABM tools (Demandbase preferred)
- Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns.
- Successfully implemented data-driven programs with key measurements for success
- Strong quantitative and analytical skills with an understanding of B2B marketing metrics.
- CRM/marketing automation background, preferably Salesforce and Marketo.
- Hands-on experience executing across web, email, and digital marketing channels.
- Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders.
- Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects.
Preferred Qualifications
- B2B SaaS background.
- Highly organized and efficient with the ability to develop and execute against an evolving plan.
- Team player with the ability to work collaboratively and autonomously.
The base salary range for this position is 98,000 - 149,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
