Paid Social Specialist

Wrike • Prague • 1m ago

Why This Job is Featured on The SaaS Jobs

Paid social roles inside established SaaS businesses are increasingly defined by platform complexity and the need to connect spend to pipeline. This position stands out for its clear emphasis on B2B channels—especially LinkedIn—while still spanning Meta, Reddit, and YouTube, which reflects how modern SaaS teams diversify reach and manage full-funnel intent across multiple networks.

From a SaaS career perspective, the work builds durable skills in measurement-led acquisition: structuring audiences, translating strategy into campaign execution, and turning performance trends into actionable recommendations. The remit also signals meaningful exposure to creative iteration and experimentation, including A/B testing and the practical use of automation and AI tooling—capabilities that are becoming standard expectations for high-performing growth functions in subscription software.

This role is best suited to a marketer who prefers end-to-end ownership and can operate with autonomy while aligning to direction from senior leads. It will fit someone who enjoys cross-functional collaboration with design and content partners, and who stays current on platform changes and B2B benchmarks. It also aligns well with professionals looking to deepen LinkedIn Ads expertise without narrowing into a single-channel niche.

The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.

Job Description

About the Role:

We are looking for a proactive and self-driven Paid Social Specialist to join Wrike’s in-house Paid Digital team. You’ll independently plan, launch, and optimize campaigns across LinkedIn (key focus), Meta, Reddit, and YouTube. This role requires strong ownership, analytical thinking, and a proactive mindset. This is an exciting opportunity to work on full-funnel paid social initiatives, including high-visibility brand and bottom-of-funnel campaigns.

Your Impact:

Own paid social campaigns from ideation to execution - audience building, briefs for content and design teams, setup, optimization, and reporting.
Manage LinkedIn campaigns end-to-end; support Meta, Reddit, and YouTube campaigns where relevant.
Translate strategy into execution: take direction from your Team Lead and Director and drive day-to-day delivery.
Develop new creative ideas and propose angles, hooks, formats, and briefs that inspire design and content teams.
Analyze performance trends and provide clear recommendations for improvements.
Stay informed about B2B social trends, benchmarks, creative patterns, and platform changes and actively bring this knowledge into your work.
Drive experimentation through A/B tests, new formats, and platform innovations to continuously improve results.
Explore and implement new AI tools, automation, and best practices to streamline workflows and enhance campaign efficiency.

Your Qualifications:

2+ years of hands-on Paid Social experience, especially with LinkedIn Ads. Experience with Meta, Reddit, or YouTube is a plus. Experience in a B2B company is a plus.
Strong execution skills and the ability to take direction and independently build, launch, and manage campaigns.
Curiosity and a genuine interest in creative testing, storytelling, and improving ad quality.
Strong communication skills and comfort working cross-functionally with design and content teams.

Standout Qualities:

Familiarity with Excel and BI analytics tools, or a willingness to learn them during onboarding, since these are used to track performance.
Experience using or eagerness to use AI for creative brainstorming, audience insights, or workflow automation.
A self-driven learning mindset - staying up to date with B2B social trends, benchmarks, platform updates, and best practices is essential for success in this role.